Details will be posted soon...
Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times
Today Khaleej Times Weekend Magazine came up with a cover story. I have noticed that all the ads inserted in, were actually in line with the coverstory... Marketing tactics!
Article: 20 Things women cant do without. (KT Weekend Cover Story) Pg18A Check list of 20 must-haves wome absolutely, well, must have!...
Writen By: Neeta Lal
Is Lipstick or gossib? Chocolates or shopping? Jewellery or Shoes? There are zillions of thins women cant do withou. But documenting them - you'd agree-would require an encyclopedia. Not to mention the patience of Job, But here, unfortunately, we only have time, space and patience-fo an artcle. So here goes:
1. Clothes 2. Jewellery 3. Shoping 3. Neworking / Gossip 5. TLC Tender Love & Care) 6. Compliments 7. Shoes 8. Chocolates 9. Lipstick 10. Handbag 11. Spa 12. Perfmes 13. Television 14. Hair Pampering 15. Men 16. Diets 17. Sunglasses 18. Talking 19. Crying 20. Friends
Review: Interesting. Nicely depicted. But Revealed?...am not sure !
Advertising - UAE
There was nothing great in the main newspaper. The following ads were taken from the Weekend magazine.
1. Splash (KT Weekend Mag Pg-41) /++++/ / ***
VS: A women covered her head with its Shopping Bag. in advertising terms, I might say she lost herself in the shopping bag... and then to take an element, say eye. Headline.
HD: Eye on Design.
HD: Eye on Design.
BC: nil
BL: nil
Review:
+ Very good concept.
+ Good Art Direction. Good photography. Excellent retouching
+ Thanks to the client who approved to put their logo upside down. Otherwise it would have been a normal ad.
+ Thanks to the client who approved to put their logo upside down. Otherwise it would have been a normal ad.
+ Communication in its simplest form.
- subdued by plus signs.
**** Good. Worth keeping in mind.
Lux Shower Gell - 3 Ad campaign in one Magazine
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