30october2008thursday

Eyes were ON at 06:02am



Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times


1. Chevrolet - Aveo5 (KT HPg-28) /++/- -/**
Vs: Car with a funky background.
HD: Aveo5. totally Street
BC: Build and win your drem ride at www.totallystreet.com

In the hood you'll find an economical 1.4L DOHC 4-cylinder. Chill in your own ergonomically designed interior, then grind to the beats of your MP3s courtesy of a 6 speaker CD system. Keep it real save with ABS brakes, a reinfornced safety cage and dual airbags. Aveos is also avaiable ina sedan, so either way you're sorted.
BL: nil

Review:
++I liked the minute detailing like high wall yet broken by a tress passer. Yellowish tone.
- - The headline is nt readble at all. The blue colour for the headline again is not matching.
* * Whoever write on the wall are least bothered about aesthetic appeal... Among them, this engine would roar. Hence the Ad.
2. Tiger Woods, dubai (KT FPg) /+++//***

VS: Villa
HD: To own is to belong.
BC: nil
BL: nil
Review: Head-line has enough Weight. Head weight. No support required from Visual and explanation. Superb!

3. Etihad Airways (KT FPg-21) /+/-/*
Vs: Typography
Hd: 3 Steps closer to being best in the world.
Bc: We're proud to have been voted Middle East's Leading Airline at the 2008 Middle East World travel Awards. we've also won awards for the Middle east's Leading Airline First Class and the Middle East's leading Ariline Website. three more important stemps on our journey to being the best in the world.
From Abu Dhabi to the world.
Bl: National Airline of the UAE.

Review:
+ Simple
- The body copy is very thin.. almost filled and difficult to read.
* Nice

4. Centrepoint (T HPg-7) /++/-/**
Vs: Woman choosing her footwear.
Hd: My princess found the world at her feet. At Shoe Mart in Centrepoint.
Bc: We also found the latest fashions at Splash, delightful kidswear and toys at Babyshop and aa range of stunning home accessories at Lifestyle. All under the same roof at Centrepoint. four great brands, one destination.
Bl: Nil
Review:
++
-
**


Outdoor

1. Public Awareness Campaign (Location: Dubai Media city, rear entrance) /+++//***
HD: Does your child avoid making eye contact with you. Autism.
Review:
+++ *** Nice. Nice.

2. Longine (Dubai. Near Madinat Jumeira)
Vis: Ash with her signature look.