25october2008Saturday

Eyes were on at 7:30am

(Review will be posted soon...)

Advertising - United Arab emirates
Observation Symbols: (+positive/-negative/*rating)
Press - Khaleej times



1. Reading between the HEAD-lines... it's today's BUSINESS scenario!

Advertising:

1. Breast Cancer ( KT HPg- 18)
Vs: Brail Page. typography in brail script.
HD: turn a blind eye to breast cancer. what cannot be seen with the eyes can be felt with the hands.
BC: Breast self-examination ccan help detect early signs of breast cancer. And, it detected at an early enough stage. It's also one of the most curable. Check yourself today!

Issued in the pubic interest by Khaleej Times.
Review: Awesome. 'Touching' concept. Truely a winner.

2. Centrepoint (KT HPg-7)

VS: Girl being pampered by mum while shopping.
HD: I made and astonishing discovery at Babyshp in Centrepoint. My baby had grown up.
BC: We also discovered the latest fashions at Splash, trendy footwear at ShoeMart and wide range of stunning home accesoories at Lifestyle. All under the same roof at Centrepoint. Four great brands, one destination.
BL: nil
Revew: Did they change their logo?

3. Emami (KT FPg-15)

VS: Shahrukh Khan
HD: Reload your confidence
BC: Fair and handsome welcomes Shah Rukh Khan
Face life with Confidence - Shahrukh Khan.

Review: Advertise at the right time. So the brand ambassador... Shah rukh is due to perform this evening.

4. ALDO (KT DPS 16-17)
Vis: Jumping into the Camera Lens.
HD: nil
BC: - Nil
BL: Footwear & Accessories
Review: It resembles yesterdays Max ad..? Vice versa... or Wise versa!

5. Malabar Gold (KT FPg-23)
Vs: Hema Malini, Famous Actress.
HD: Add a precious sparkle t our Diwali with Malabar Gold.
BC: Malabar Gold offers you exauisite diamnd pendant and earring sets at special festive prices and with free gold coins. Enjoy a sparkling Diwali with this exclusive offer at your nearest Malabar Gold showroom.
BL: Malabar Gold - Beauty meets quality. www. malabargoldindia.com
Review: Brand Ambassador sparlkes.