18november2007sunday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates

1. Hoyamal - Aldar (GN Fpg-17)***
HD "Hoyamal"
Copy: The chant that gave iyr grabdfaters tge strength to conquer the impssible, bringing us to where we are today. A spirit of challnege that contues to run through our veins, as we help build the nations.
Baseline: Bulding the nation
www.aldar.co
www.hoyamal.ae
*** There had been teasers for this ad. Good visual-thanks to the Digital retoucher. But have you all guys noticed the concept... which is based on reflection. The yacht's reflection is ancient dhow, a traditional boat of Arab world and the modern skyline with heritage buildings. Very good concept but I afraid the idea has not been 'reflected' on the paper, for the reflection part became subtle in the visual.

2. Nissan Tida (GN HPg-16)**
HD: Tiida now starting from Dhs. 837 with free service*
Copy: 1 year service or 20,000 km (whichever comes fors). Zero down payment. 3 years or 100,000 km warranty(whichever comes first). 90 days deferred payment. 72 months installment period . Easy documentation. Quick approvals
www.nissan.arabian automobiles.com
** Good background visual.

3. Does it have a similiarity with the one below? (featuresd on 12th November 2007)
Hd: Regulating smoking
in all restaurants, cafes ad sheesha shops from 18/11/2007
Copy: Dubai Muncipality extends its gratitude and appreciation to Dubai Shopping Malls Group for its contribution in the success of the first phase of regulating smoking in public places, Dubai Municipality is pleased t oannounce the launch of the second phase by regulating smoking in all restaurants, cages and sheesha shops.
This is being done due to its keenness to preserve pubilc helth and ptotect the health of non-smokers. Dubai Municipality requests all to comply with this move and help accomplish its noble objective.
www.dm.gov.ae
Our Vision: creating an excellent city that provides the essence of success and comfort of living.
*** Vision makes this city great among others in the whole world.. So is the leadership.

Advertising Agency: Bartle Bogle Hegarty, Singapore
Objective: To highlight to Singaporean smokers that from July 1st 2007, smoking inside pubs, clubs and restaurants is prohibited.