19november2007Monday

Eyes were on the clock at 06:02


Advertising - United Arab Emirates.

1. Dubai Airports-Dubai International & Al Maktoum International (GN Business Page 25x4)***
HD: A star is born
Copy: Dubai Airports - Managing the world's Largetst Airports
Welcome to the new Dubai Airports. The global super-hub of travel, shopping, commerce and trade. The new Dubai Aiports signals the beginning of Dubai International Airport and the impending opening of Al Matoum Internation in the heart of the new Dbai World Central. More airlines, more destinations, more passengers and cargo - and most importantly, more innovation and luxury.
Dubai International Airport will set the new global benchmark in world travel experience with te opening of the landmark new Emirate terminal and major upgrade to Dubai Duty Free. In addition, Al Maktoum Internation is set to become the world's largest aiport with more than 100,000 aircraft, 120 million passengers and 12 million tones of cargo expected annually. Dubai Airports, Manging the world's largest airports. For mor information visit www.dubaiairport.com
*** Nice.


2.Dubai first (GN Fpg-11)***
HD: The queen of Sheba carried vast amounts of gold, spices and precious stones when she travelled
Here's what she'd carry today
Copy Royale Mastercard from Dubai First . Diamond-embedded credit card . No pre-set spending limit . Exclusive Lifestyle Management . Personal Relationship Manageer . By Invitation only
Baseline: You're always first
***Royal***


3. Honda MRV-2008 (GN Hpg 21)*
HD: Have great memories
Copy: The new 2008 MR-V is here. The first full size 4x4 from Honda. It is designed to provide the perfect combination - 8 seat comfort on the road and luxury performance capabilities off the road.
The innovative VTM 4-wheel drive technology of the 2008 MR-V is inspired by Honda's legendary engineering and style design heritage. It tackles on-road and off-road conditions with supremen ease.
The unique 3.5 itre VTEC V6 ngine with 280 bhp produces exceptional power, wile 280 lb/ft of torque offers superior dribeability over the most challenging terrain.
All this comes with refined styling to give you and your famiy a memorable motoring experience. The new 2008 Honda MR-V. Ready to drive one today?
2008 MR-V 4x4
Honda - The power of Dreams.
* The ad is similar to the Land Cruiser ad of the same dealer-it was beautiful. But this visual doesnt have much motivational value. It easly gives an impression with tyre print that the vehicle just stopped in the middle of the desert without the driver (Is he hiding behind?). Focus is more on to the rock, which has the same size of the vehicle. Different situations are shown with transperancies.. which has become obsolete in this Digital photographic world...(And the headline says... "Have great memories") Sorry, This is not the kind of ad I am expecting from Gmasco, who have always been level headed and meticulous in terms of creativity.


4. GMC (GN HPg-12)**
HD: 2007. Celebration. Sale. Hurry!!! (All written on the vehicle)
Copy: Visit your nearest GMC dealer today to take advantage of this amazing end-of-year ceebration offer on selected 2007 models. Preferential interest rates, zero down payment, first payment in 2008, 5Yr/100,000km warranty. Hurry, offer valid only while stocks last.
Baseline: we are professional grade.
** oo...k... normal ad. why are the vehicles look like subdued?
Advertising International - Campaign

1a. Soroptimist International Malaysia: Modern nursing

1b. Soroptimist International Malaysia: Bulletproof vest

1c. Soroptimist International Malaysia: Life raft

Advertising Agencies: Y&R Malaysia/Y&R Philippines, Kuala Lumpur/Makati City
Creative Directors: Rowan Chanen, Leigh Reyes, Edward Ong / Art Directors: Trisha Uy, Ted Royer / Copywriters: Leigh Reyes, Trisha Uy / Photographer: Raul Montifar / Illustrators: Derrick Periodico, Michael Fallarme

See How some creative heads reacted to the above...
(a). "Very Good Campaign, I like it."
(b). "love the idea.. ideas....30 minutes nahi toh free."
(c). "Is this a recent ad? I feel like i've seen this before."
Have your say... Mail to Shajizone@gmail.com