18february2008Monday (eyes... ON)

Advertising - United Arab Emirates

1.ADNEC (KT Pg8 Full Pg)

HD: One year on and one million visitors later.
Copy; In Abu Dhabi we make our own history.
The Abu Dhabi National Exhibition Centre for business one year ago- on
February 18th 2007, with the promise of exhibition excellence in the
UAE capital city. Many high profile events have been staged at ADNEC
over the last year across a huge range of sectors. These events have
attracted one million people to ADNEC.
In Abu Dhabi, we keep our promises, and make history in the process.

2. Deyaar (KT Pg17 Full Pg)

HD: Is this really the pool that looked so fabulous in the sales brochure?
World- class facilities, as promised in the brochure, often don't
materialize in real life. At Deyaar we are honest about what we will
provide . when we set expectations, we meet them.
Baseline: Defining space.

3. DEWA(KT Pg32 QPg)

HD: Your decision
Copy: In line with our continuous efforts to ensure the preservation
of our natural resources and environment, Dubai Electricity and Water
Authority urges the community to take part in "Your decision"
campaign. The campaign aims at raising
The awareness of the community to curb the excessive consumption of
electricity and water in Dubai.
The first step will be the calculation of consumption based on the
internationally known "slab system" which will aid in conserving our
resources. The community will also witness interactive conservation
campaigns, where best practices and solutions will be presented in the
fields of conservation and community service.
Let us go forward, hand in hand to keep pace with the development of
urban lifestyle in Dubai.

4. Adidas (KT Pg72 Full Pg)

HD: Don't visualize beating the keeper, visualize destroying the keeper.