18March2007 Sunday

eyes on clock at 06:02








Business

1. Essar in talks to develop Iran oilfield
India's Essar Group is in talks with Iran to develop the giant Azadegan oilfield, where a deal with a Japanese firm ended last year, to ensure fuel for a planned refinery and steel plant in the Islamic nation, a company official said on Friday.

2. Indian firms face risks in overseas shopping spree

As first-time buyers, Indian companies shopping abroad run the risk of overpaying or making the wrong purchases altogether.

Brimming with cash and confidence, Indian firms in industries from steel and car parts to pharmaceuticals and energy are for the first time in history looking overseas to tap new markets and buy brands, production and technology...."When you have a lot of money, when you are feeling good in life, you can overextend. It is normal human nature. So far that's not the case," said Ratnesh Kumar, India strategist at Citigroup....The breakthrough deal was Tata Steel's record-breaking $12 billion takeover of Anglo-Dutch producer Corus Group - a company with four times its sales......Last year, heated competition forced India's Ranbaxy Laboratories to pay four times sales for Romania's Terapia after it lost out in a race to local rival Dr Reddy's Laboratories to buy Germany's Betapharm, which cost three times sales...........Corporations have no plans to slow down........Reliance Industries, meanwhile, was reported by media to be eyeing a stake in France's Carrefour, the world's second-biggest retailer..........JSW Steel has said it is looking at overseas acquisitions, while Reliance was reported by media to be eyeing a Nigerian refinery and a petrochemicals complex in the Gulf in deals worth a combined $10 billion...........

$$Advertising:
(Nothing great so far...

1. I saw one Fanta Light Ad in 7 Days(page15) with a headline deLIGHTful and a visual weighing machine with meter of an orange slice.




2. Wild but good creative.








3. Do not waste food: Public Service Ad Khaleej Times Page 40 (Here I would like to have your comments on this, simply coz, It was done by me..(details www.shajizone.blogspot.com)








4. I liked this campaign "look out!", it's about installing Dish TV decorders illegaly in UAE, as some people bring decorders from India- where the charge are negligibly low-to this country... I happend to see the second version of the ad, where the headline says.. "watch it". Dunno which agency did this, blindly I might point my finger onto y&R, with its layout... may be... B(r)ea(s)t Cancer..!