Gulf New daily
1. Student display their art work
A group of exhibition by Zayed unicity art and design students featuring works in mixed media, print making, and painting and design will be on display at the XVA gallery from may 1 to 10.
2. Web of deceit hides behind Google's success (pg.37)
..He signed with Google Adwords, crated an advertisement and chose keywords so that whenever smone serached those words, his ad appeard alongside. Every time someone clicked on the ad, he was charged by Google....at first there was a slight increase in traffic. then it went mad. The Google bill also soared.. he thought his sales would also rise.. they didint.. he was a victim of click fraud.
...what he suspects happend is that a rival was clicking on his google ad, knowing that everytime there was a click, he had to pay....
..the company says it "pro-actively ad reactively" monitorig to check what its client are up to.. the reality, tho', is that Google is so big and click fraud so relatively easy, that the problem is enormous.
Advertising: (I haven't seen anything special today)
Books: (Mathrubhoomi weekly 25th march)
1. 'Changampuzha's heart-throb', without sharing a single word. (At the age of 90, Raja Lakshmi Amma recalls those days when the poet, fell in silent love with her, later in his work, 'Udyana Lakshmi' he had even included her as a character (A nice touching interview with her by Abraham Mathew,... wish they atleast had a word of their own, to break those long silence..)
eyes OFF at 12.30... good night
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