Gulf News..
Art:
Caligraphy exhibition titled Emarati Dimensions In SharjahAdvertising
1. Does not your home dream? ( A nice concept for property developer, quoting Khalil Jibran.
2. The teaser continues...4th day
3. Another teaser campaign started today.
4. Rasasi Corporate ad.. Looks like a campaign.. started today.
5. Nice Ad.. could have been treated better.. The conceptual elements are not coming out.
6. And now, it came out nice..what thought to have difficult to comprehend is now clear and amazing.. Good move.
Outdoor
1. Two perfume ads of Vicktor&Rolf... (Spot: Sheikh Zayed Road between 3rd ad 4th interchange)) Very much appealing. The feminine one is awesome. They cleverly positioned the hoarding.. As far I know, from my outdoor experience, when you are speeding.. you notice things from long distance without proper attention.. and as you coming closer.. you try to grasp things quickly and sometime that goes in vain. Inorder to avoid that, here they used relatively small size board placed at 45 degree and a very long hoarding at the side, parallel to the road...using the same visual.
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