Glimpses:
HH Shk. mohammad meets mall chief.... Lynx Awards... advtg industry goes 15 per cent in market.
Advertising:
Today gulfnews came with a photo supplement.. worth keepng
Lynx Award Ceremony.. I had been there. and could meet many people there, that evoked the fraternal feel.
Advertising:
1. Th headline makes it, a nice ad
2. An innovative idea. The creative has been split into to half pages ads.. The format looks same, but the visual is of two sides, ie, exterior and interior... bravo.
3. It's the second version of the Qatar Ad which appeard day before- first one was for Chennai.
Nissan Ad- (Is this really an ad for Nissan?)
Outdoor
1. Axiom_ Region's largest telecom retailor.
A wonderfull creative.. Hands off to the client servicing, who has sold the idea. As far as I know, no one would want to see their brand identity to get, while exposing, nor do they want the creative people to mix that with any other imageries. recently, I happened to see one 7-up mupi(outdoor) wherein they distorted logo and subdued their famous mascot Fido dido , which was the brand recognition element, with its positioning, in most of their ads. In the above outdoor, the logo 'Axiom' is not fitting in the outdoor frame, clearly connotes, their tagline, 'region's largest telecom retailor'.
eyes OFF at 12.40.. good night.
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