29november2007thursday (eyes... ON)

Eyes were on the clock at 06:15
Details will be posted soon

Letter to the Khaleej Times


Advertising - United Arab Emirates

Media Innovation.. placement of ad
Retail ad, reinvented!
When idea destroy the look... (of an ad).

28november2007tuesday

Eyes were on the clock at 06:02
Details will be posted soon.

Advertising - United Arab Emirates

27november2007monday

Eyes were on the clock at 06:02


Advertising- United Arab Emirates

1. Qatar Airways (KT HPg-6)**
HD: Abu dhabi and Dubai to Washington in just a few clicks
Copy: Qatarways.com
It couldn't be simpler.
Book online anytime, anywhere with qatarairways.com. With no queues and no delays, it's the fastest and simplest way to organise your flights.
Qatar airways always flies to over 80 destinations wordwide. For more information, visit qatarairways.com/uae
** Ad reproduction is not good. This idea has been used many times.

2. Infiinty (KT Full page double spread pg 16-17)**
HD: Designed to redraw the face of luxury motoring.
** It remindes of Audi ad which had same look and ad size.

26november2007monday

Eyes were on the clock at 06:02
Details will be posted soon...

News...

Mohammed gift for Dubai cares (KT Main)
HH Shaikh Mohammed bin Rashid Al Maktoum, Vice-president and Prime Minister of the UAE and Ruler of Dubai, yesterday announced a personal contribution of Dh. 1.7 billion, equivalent to the funds raised by the Dubai Cares campaign so far, bringing the total amount to over Dhs. 3.4 billion.
" This humanitarian achievement reflects the depth of our spirit of giving and demonstrates the genuine desire of donors to help their brothers and sisters, regardless of religion, colour or creed."
** Vision of a great leader. The country is lucky to have one leader like this... and now, the whole world.

Business...

Advertising - United Arab Emirates.

1. Nissan Altima (KT HPg-11)**
HD: ALTIMAte OFFER 1299
Copy: It's your last chance to make your dreams come true. Fulfill the desire of owning your favourite Altima 3.5L with the Nissan ALTIMAte offer for just AED 1299 a month, Choose the powerful 3.5L engine and prepare to command the road. Rush to your nearest Al Masaood Automobiles showroom to own an Altima, today!
** The sticker position could have been alligned with the logo. Space between the features is too much, only to look the whole body copy, dispersed.

2.
HD:
A brick is a brick is a brick.
Yet put them together and
they become part of a home.
And then every brick has a story to tell.
About growing up advenures.
And growing old sagas.
Welcome to BCS
We look after homes where stories
end happily ever after.

Copy: The strata law is coming soon.
BCS, the UAE's first strata management compamy is here to take care of you.
You make homes. We take care of them. Protecting, maintaining, facilitating, in short takin care of every little detail. The larger picure is home that are always a pleasure to grow in. An an investment that's always growing in value. For the complete BCS story, visit www.bcs.ae
* Copy Writer Required...?
It seems someone in the company did the copy part. It lacks flow. harmony, punch...(please, dont think that anyone can be anything... can become; but that needs keen observation and practice). Art is good.

3. Aldar Campaign 3rd Ad (KT HPg-29)**
HD: Hoyamal (We have reviewed this Campaign in the earlier posts)

4. Benq (KT FPg Landscape)***
HD: Realityvision
Copy: Presenting first ever full HD LCD TV from Benq.
Baseline: Enjoy Matters.
*** Nice thought and visual... But the character should have had some background to get on focus.

5. Oman air (KT HPg-18)*
HD: " Now you can join me in LONDON"
Copy: Starting today, fly to LONDON.
Discover London, a vibrant and eclectic business hub offering a diverse range of attractions. From city tours breathtakng monuments to business centers, exquisite parks to endless shopping you can enjoy business with pleasure in this pulsating city. Fly to London, one of the most cosmopoliton destinations in the world, while enjoying the legendary hospitality and exemplary service aboard Oman Air. An Airline that will exceed your expectations, every time.
www.omanair.aero
* I didn't understand the concept.

25november2007sunday (eyes... ON)

Outdoor twins


McDonald
Location: Jumeirah Road


Burger King
Location: Qusais, towards Airport tunnel.

24november2007saturday

Eyes were one the clock at 06:45
Details will be posted soon...

23november2007friday

Eyes were on the clock at 07:04
details will be posted soon..

Advertising - International
Headline: Many of the things you throw into your sink end up killing nature. Green Peace.
Advertising Agency: Starlink Group, Bucharest, Romania
Art Director: Catalin Burcea / Copywriter: Andrei Gurau / Illustrator: Catalin Burcea
Published: March 2007


How some creative heads reacted...
(a). "that's cool... really cool... I think the bullets fit well into the layout and tells a strong message too. good work!"
(b). "Yeah I agree with the previous comments: it is a very good ad.Simple, catchy and creative!"
(c). "Another angle for the picture could be better. More simple and easier to understand."
(d). "confusing in the first look........ the copy helps understand........

Headline: Happy Music Drive
Advertising Agency: Watermelon, Dubai, UAE
Art Director: Sajesh Pudussery, Jinesh / Copywriter: Arun Mohan / Illustrator: Sanu Raju, Shereef / Photographer: Mohan Das
Published: September 2007

How some creative heads reacted...
(a). "thought it was a handbag by ferrari"
(b). "too literal........."
(c). "NEXT!"
(d). "red frog with earmuffs? Handbag by by ferari? LOL! You guys are cracking me up in here!"

22november2007thursday

Eyes were on the clock at 06:05
Details will be posted soon...

Advertising - United Arab Emiraets


1. TechDays 2007 (GN fpg15)**
HD: I.T. Full knowledge on. Limited places left.
Copy: For the first time in the gulf, microsoft introduces TechDays 2007. Come and see IT professionals and Developers from across the industry switch on to the latest in technology. Two days of exciting industry switch on to the latest in technology. Two days of exciting learning sessins by undustry expers, the newest products, path-breaking solutions and a chance to network with peers that too, all for free! Book you space today, get enlightened.
Baseline: IT full on.
** Nice thought.. The layout could have been better.

2.

3.

4. Aldar Campaign-2nd Ad (GN fpg-back inside)***
HD: Hoyamal
Copy: The chant that gave our grandfathers the strength to conquer the impssible, bringing us to where we are today. A spirit of challenge that continues to run through our veins, as we help build the nations.
** We have reviewed the first ad of the same campaign. Again, the heritage which is shown as reflection of the modern cityscape, has not come vivid in the visual.

5. Dubai-first Credit Card (Campaign 2nd ad -GN fpg-5)***
HD: In 338 B.C. Alexander the Great wanted to conquer the world. Here's what he;d want today
Royal MAstercard from Dubaifirst. Diamond contributed credit card. No pre-set spending limit. Exclusive Lifestyle management. Personal Relationship Manager. By Invitation only.
Baseline: you're always first.
*** 2nd ad of the campaign. We have reviewed the first.. Nice. Keep going.

21november2007wednesday (eyes... ON)

Eyes were on the clock at 06:02
Details will be posted soon...


photography - Gulfnews

News - New corporate Identity for Dubai Chamber of Commerce


Advertising- United Arab Emirates

1. Dubai Chamber of Commerce
2.Emirates
3. Forever 21

4.Rimowa

20november2007tuesday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates

1. Al Rostamani Group (GN Back Page) ***
HD: Celebrating 50 years of success in the UAE, built on solid foundations of commitment, care and vision.
Copy; When Mr. Abdulla Hassan Al Rostamani, late Chairman & Founder of the Al Rostamani Group - founded the Central Trading Company 50 years ago, he sowed the seeds of what is now the Al Rostamani Group, one of the most successfull conglomerates in the UAE. He believed in continuous commitment to work, a sincere care for the people who work with us, our clientele, the people of the UAE and the environment, with an unwavering vision. That same credo is ingrained in those who shape the Group into the future.
The Al Rostamani Group honors a great man and looks forward to serving the people of the UAE wth dedication for the next 50 years and beyond.
*** Great effort from the creative people behind... They have actually given the value to their 'Great' Client. It was right from the heart, for sure.

2. Philips arcitec (GN HPg-52) ***
HD: The neck is a hard to reach place. Simplicity is a shaver designed to conquer it.
Copy: The new Philips arcitec is designed with a unique shaving head that pivots with a full range of motion to give a shave that's perfectly close, even on the neck.
www.philips.com/arcitec
Baseline: Sense and simplicity
*** Nice visual. Inset could have been avoided.
Outdoor - Dubai

Burger King: Location Al Qusais, towards Dubai Airport tunnel. (Today I happend to see similar looking visual of MCDonald. I jsut had a glance near Palm Jumeirah)

Advertising - Internaional


WMF:Forest for life.
Advertising Agency: OGILVY & MATHER, Bangkok

19november2007Monday

Eyes were on the clock at 06:02


Advertising - United Arab Emirates.

1. Dubai Airports-Dubai International & Al Maktoum International (GN Business Page 25x4)***
HD: A star is born
Copy: Dubai Airports - Managing the world's Largetst Airports
Welcome to the new Dubai Airports. The global super-hub of travel, shopping, commerce and trade. The new Dubai Aiports signals the beginning of Dubai International Airport and the impending opening of Al Matoum Internation in the heart of the new Dbai World Central. More airlines, more destinations, more passengers and cargo - and most importantly, more innovation and luxury.
Dubai International Airport will set the new global benchmark in world travel experience with te opening of the landmark new Emirate terminal and major upgrade to Dubai Duty Free. In addition, Al Maktoum Internation is set to become the world's largest aiport with more than 100,000 aircraft, 120 million passengers and 12 million tones of cargo expected annually. Dubai Airports, Manging the world's largest airports. For mor information visit www.dubaiairport.com
*** Nice.


2.Dubai first (GN Fpg-11)***
HD: The queen of Sheba carried vast amounts of gold, spices and precious stones when she travelled
Here's what she'd carry today
Copy Royale Mastercard from Dubai First . Diamond-embedded credit card . No pre-set spending limit . Exclusive Lifestyle Management . Personal Relationship Manageer . By Invitation only
Baseline: You're always first
***Royal***


3. Honda MRV-2008 (GN Hpg 21)*
HD: Have great memories
Copy: The new 2008 MR-V is here. The first full size 4x4 from Honda. It is designed to provide the perfect combination - 8 seat comfort on the road and luxury performance capabilities off the road.
The innovative VTM 4-wheel drive technology of the 2008 MR-V is inspired by Honda's legendary engineering and style design heritage. It tackles on-road and off-road conditions with supremen ease.
The unique 3.5 itre VTEC V6 ngine with 280 bhp produces exceptional power, wile 280 lb/ft of torque offers superior dribeability over the most challenging terrain.
All this comes with refined styling to give you and your famiy a memorable motoring experience. The new 2008 Honda MR-V. Ready to drive one today?
2008 MR-V 4x4
Honda - The power of Dreams.
* The ad is similar to the Land Cruiser ad of the same dealer-it was beautiful. But this visual doesnt have much motivational value. It easly gives an impression with tyre print that the vehicle just stopped in the middle of the desert without the driver (Is he hiding behind?). Focus is more on to the rock, which has the same size of the vehicle. Different situations are shown with transperancies.. which has become obsolete in this Digital photographic world...(And the headline says... "Have great memories") Sorry, This is not the kind of ad I am expecting from Gmasco, who have always been level headed and meticulous in terms of creativity.


4. GMC (GN HPg-12)**
HD: 2007. Celebration. Sale. Hurry!!! (All written on the vehicle)
Copy: Visit your nearest GMC dealer today to take advantage of this amazing end-of-year ceebration offer on selected 2007 models. Preferential interest rates, zero down payment, first payment in 2008, 5Yr/100,000km warranty. Hurry, offer valid only while stocks last.
Baseline: we are professional grade.
** oo...k... normal ad. why are the vehicles look like subdued?
Advertising International - Campaign

1a. Soroptimist International Malaysia: Modern nursing

1b. Soroptimist International Malaysia: Bulletproof vest

1c. Soroptimist International Malaysia: Life raft

Advertising Agencies: Y&R Malaysia/Y&R Philippines, Kuala Lumpur/Makati City
Creative Directors: Rowan Chanen, Leigh Reyes, Edward Ong / Art Directors: Trisha Uy, Ted Royer / Copywriters: Leigh Reyes, Trisha Uy / Photographer: Raul Montifar / Illustrators: Derrick Periodico, Michael Fallarme

See How some creative heads reacted to the above...
(a). "Very Good Campaign, I like it."
(b). "love the idea.. ideas....30 minutes nahi toh free."
(c). "Is this a recent ad? I feel like i've seen this before."
Have your say... Mail to Shajizone@gmail.com

18november2007sunday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates

1. Hoyamal - Aldar (GN Fpg-17)***
HD "Hoyamal"
Copy: The chant that gave iyr grabdfaters tge strength to conquer the impssible, bringing us to where we are today. A spirit of challnege that contues to run through our veins, as we help build the nations.
Baseline: Bulding the nation
www.aldar.co
www.hoyamal.ae
*** There had been teasers for this ad. Good visual-thanks to the Digital retoucher. But have you all guys noticed the concept... which is based on reflection. The yacht's reflection is ancient dhow, a traditional boat of Arab world and the modern skyline with heritage buildings. Very good concept but I afraid the idea has not been 'reflected' on the paper, for the reflection part became subtle in the visual.

2. Nissan Tida (GN HPg-16)**
HD: Tiida now starting from Dhs. 837 with free service*
Copy: 1 year service or 20,000 km (whichever comes fors). Zero down payment. 3 years or 100,000 km warranty(whichever comes first). 90 days deferred payment. 72 months installment period . Easy documentation. Quick approvals
www.nissan.arabian automobiles.com
** Good background visual.

3. Does it have a similiarity with the one below? (featuresd on 12th November 2007)
Hd: Regulating smoking
in all restaurants, cafes ad sheesha shops from 18/11/2007
Copy: Dubai Muncipality extends its gratitude and appreciation to Dubai Shopping Malls Group for its contribution in the success of the first phase of regulating smoking in public places, Dubai Municipality is pleased t oannounce the launch of the second phase by regulating smoking in all restaurants, cages and sheesha shops.
This is being done due to its keenness to preserve pubilc helth and ptotect the health of non-smokers. Dubai Municipality requests all to comply with this move and help accomplish its noble objective.
www.dm.gov.ae
Our Vision: creating an excellent city that provides the essence of success and comfort of living.
*** Vision makes this city great among others in the whole world.. So is the leadership.

Advertising Agency: Bartle Bogle Hegarty, Singapore
Objective: To highlight to Singaporean smokers that from July 1st 2007, smoking inside pubs, clubs and restaurants is prohibited.

17november2007saturday (eyes... ON)

Eyes were on the clock at 06:08
details will be posted soon...
Advertising - United Arab Emirates

1.

2.

3.

4.

16november2007friday

eyes were on the clock at 06:45
Details will be posted soon...
Photography: Top Shot (Feature by Carolina D'Souza- GulfNews Friday Magazine Pg. 30-31)**

Imagine trying to capture on film a scene on the ground when you are hovering in a helicopter maybe 7,000 feet above sea level.
You have lkittle contro over lighting, you needto take extra care about contrasts... No easy task, right?
Well, for an aerial phtographer, it's all in a day's work.

"Aerial photography is mostly used to document the progress of major projects, as well as for promotional and advertising purposes for rea estate developers, contractors, etc" says Frank De Luyck, Dubai baseds Belgian freelance photographer.
Aerial photography in most cuontries, including the UAE, required a permit from the local authorities.
In Dubai theres are issued by Dubai Studio City and are based on the locatio and an NOC from property owners...he says
Aerial photography or he art of takingphotos from an aeria platform such as an aircraft or a hot air balloon, doesn't enjoy high demand in the UAE.
De Luyck feels the high expense could be one reason. "Renting a helicopter is expensive. Then there are practival limitations: limited flight durations, ,adverse weather conditions, flight availabbility, and the speed ad vibrations of the aircraft itself.
Still, one couldmake use of photgraphic technologies with image stabilisers or vibration-controlled fast lenses to deal with the instability of the aircraft. " But sitting on the precipice or hanging out of an aircraft does need getting used to!" he says. For more information visit www.frankdeluyck.com

Advertising- United Arab Emirates

1. Home centre- Campaign 2nd Ad (Gulf News Friday Magazine-Back cover inside)***
Headline: New homes delivered.
Visual: An Interior Shot of a living room fully furnished. In fact it's a mock living room showcased inside a delivery carton.
*** Simply great!

15november2007thursday (eyes... ON)

Eyes were on the clock at 06:45
Details will be posted soon...

14november2007wednesday (eyes... ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - International

Headline: Intersport. Official Partner of the Euro 2008.
Advertising Agency: Compagnie 360 Eurorscg, France
Creative Director: Jean-Francois Goize / Art Director / Illustrator: Jean-Philippe Magnaval / Copywriter: Antoine Colin
Published: July 2007

See how some creative heads reacted...
(a). " nearly impossible to understand, an ad made for art directors…"
(b). "true. I actually thought it was half a tit at first, that would be a great ad eh?
Football sponsoring breast cancer and showing the circle in the middle with the dot.
I want some money for that!"
(c). "I thought it was a shopping bag, but not a t-shirt. Sorry don't get it though!"
(d). Have your say.. Mail to shajizone@gmail.com (Ref: eyeson1114/07)

13november2007tuesday

Eyes were on the clock at 06:32


There were hardly any ads from Gulfnews for today's review

Advertising - International



Headline: The windows in your home now have their own washer and dryer.
Condor Rodoglass. Washes and dries at the same time.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Art Director: Cintya Reese / Copywriter: Diego Pianaro / Illustrator: Refinaria da Imagem / Photographer: Utrabo
See how some creative heads reacted...
(a). "cool"
(b). "why do you think this is cool? only for the art direction?
the idea itself is brilliant executed shallow idea. dont let the production level fool you.
(c). "the washer-dryer line was probably written for the 'fabric' subject (next layout), and slapped on to this picture as well.
was it, creative team?"
(d). Have your say.... (Mail to shajizone@gmail.com Ref: eyeson-1113/07)

12november2007monday

Eyes were on the clock at 06:02


Advertising - International

Advertising Agency: Bartle Bogle Hegarty, Singapore
Objective: To highlight to Singaporean smokers that from July 1st 2007, smoking inside pubs, clubs and restaurants is prohibited.
Art Director:Hoon Pin Kek / Copywriter:Douglas Hamilton / Photographer: Teo
See how some creative heads reacted...
(a). "Incredibly simple, yet the message is crystal clear. Very good."
(b). "BRANDCOM in Dubai did the same two years ago and won a few awards for it too. Just a few years too late chaps."
(c). "inspired from Tabasco. ideas....30 minutes nahi toh free."
(d). "I got the message just from the thumbnail. OK- honestly, I thought it was for second hand smoke, but same, same."
(e). " Have your say... (Mail to shajizone@gmail.com Ref: 1112/07)

2.

HEADLINE: Triumph Speed Triple
Advertising Agency: MatosGrey, Sao Paulo, Brazil
Art Director: Lucas Heck / Copywriter: Filipe Medici / Published: April 2007

See how some creative heads reacted...
(a). " does it mean more yang.. as in more positive.. i m not very aware of chinese beliefs."
(b). "Great. no wonder was short list in cannes 2007."
(c) " I agree! I rather this kind of brilliant simple ideas than meaningless beautifull 3D illustrations."
(d). "Nah...
Talent is luck. Courage is what matters."
(e). Have your say.. mail to (shajizone@gmail.com Ref: 1112/07)

11november2007sunday

Eyes were on the clock at 06:02
Details will be posted soon...


1. Palisades (GN Fpg-horizontal Pg24)*
HD: Valuable Elegeant Gift from Palisades The luxutious capital of the world
Copy:
.The best Real Estate Investment opportunity in life.
. Affordable payments plus multi plans financing facilities.
, Unique location beside "Wold Central Internaional Airport - Jabal Ali".
. 1-2-3&4 bedroom duplex with large variety of different sizes
. 2009 delivery highest extra super deluxe.
. Complete luxurious city includes: . Branded Mall. Luxurious Aparments. Global Gardens. Unique Mosques. Modern Schools. Entertainemtn. International Hote. Ultimate Medical Center
www.8007070.com
* How would be the readability of a horizontal adaptin of a full page ad, in a newspaper? Shouldnt that be the other way to turn ie. clockwise, especially when we hold newspaper straight to our face. Something to be checked out.. I think in the case of Magazine, which is handy, we can rotate whichever way we wanted. For news paper I think the placement should be the otherway. There was a spelling mistake in the features- International Hote(l).


2. Infiniti (GN FPg-20)**
HD: Dubai Motor Show. Discover the new face of luxury motoring at the INFINITI stand.
Copy: Come, experience luxury in all its splendour at the Dubai Motor show featuring the new infiniti line-up. Stand No. 5C, Hall No. 5, Dubai International Convention and exhibition centre, november 14 to 18, 2007.
timings: Wednesday to Sunday 11am - 10 pm except friday 3 - 10 pm
** Good Visual.

3. Shangri-La hotel (GN 40x6 Pg-31)**
HD: Inspiring. Relaxing
Copy: An extraordinary combination of business and pleasure. Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi
Close to the airport, yet convenient to town, the Shangri-La Hotel, Qaryat Al Beri was created to be the perfect business hotel. But wth such exceptional luxury and extraordinary views, actually getting down to work will be harder than you can imagine. For reservations, please call... or visit www.shangri-la.com
** Where's the branding... I was searching for that...and finally found at the right top corner of the image.. It's almost lost in the visual...

4. Dubai MAritime City (GN Fpg-48)**
HD: From oil tankers to luxury yachts
Copy: The world's first purpose-built maritime centre
Designed for all things maritime, Dubai aritime City offers one-stop destination for marine businesses from all around the world. The open sea access and purpose built industrial areas will only strenthen its standing in the maritime industry by supporting maintenance, repari and manufacturing for all kinds of shis, vessels nd yachts.
. Purpose-built maritime infrastructure . Stategically located between Asia and Europe. Exceptional liviing standsards. Dedicated free zone areas and facilities. Tax-free benefits. strong port structure. Responsive government support. Strong maritime culture. Complete adoption of Green Building Concept.
www.dubaimaritimecity.ae
A Dubai World company.
** Very Corporate-stylish ad.

5. Aviation City - End of the teaser campaign ( GN Fpg-54)*
HD: aviation City has arrived.
Copy: Imagine a city dedicated to the pioneering spirit of flying. Imagine and endeavour that wil cater to growing aviaation demands of the region. Imagine and inititiative that is strategically positioned at the heart of the Dubai World Central project. Imagine the world's largest MRO facility as its nucleus. Imagine a throbbing hub that will host end-to-end manufacturing, maintenance, research, training and other facilities. Imagine the perfect runway for usiness houses, professionals and service providers in the aviation sace from across the world. Now, imagine that all of these are already a reality.
Aviation City. Where your imaginatin has taken concrete shape
www.dwc.ae
Baseline: Let your imagination take wings.
* Nice. Still... The end of teaser could have been more colourfull and attractive than thsoe two teaser ads (just an opinion)

10november2007saturday (eyes...ON)

Eyes were on the clock at 07:05
Details will be posted soon...

Advertising - United Arab Emirates
1. ETA Star (GN FPG-9)***

HD: This Ramadan, thanks to your actions, a whole lot of prayers will be answered.
Copyo: It is true that the biggest of your joys come from the smallest of gestures. Your gesture in supporting us, ETA Star properties, in our 'Homes for the Homeless' program has enabled us to give 2 million dirhams to the UAE Red Crescent for the cause. Thanks to which, today a lot more families can realise their dream of a place called home. Proof that while ETA Star makes better homes, it is only with you that we can make a better world.
In Collaboration with: Red Crescent, Hircon and Goldcrest (All logos)
www.etastar.com
*** The execution is not upto the cause behind.

2. Marina Home Inerior (GN Solace 20x3)**
HD: Illuminate lives darkened by breast cancer
Copy: At Marina, our responsibilities goes beyond just making your home beautiful. In keeping with this commitment we are proud to be associated with Safe & Sound - the Burjuman Breast Cancer Awareness Programme. We urge all women to do regular breast examinations - be it self examinations, mammography or a clinical consultation. Fr more information, pick up a leaflet at any of our showrooms.
Baseline: Because Life is Beautiful.
*** Nice.

3. BMW 5 Series (GN HPG-6)*
HD: Some call it the new BMW 5 Series. We call it the most comfortable BMW 5 Series ever.
Copy: Step into the new BMW 5 Series and the experience is as always: not only elegant and luxurious but also incomparable. Take your place in the newly designed comfort seats within the totally re-defined luxurious interior. Discover the new iDrive: controls for frequently used features are positioned around the steering wheel and eight "favourite" buttons can be freely programmed. he central console has also been redesigned including the new 6 speed automatic transmission for more gear-shifting pleasure - because when it comes to your comfort, every detail counts. The all new BMW 5 series.
For more information, plsease contact:
www.bmw-abudhabi.com
www.bmw-dubai.com
** Visually it lacks the richness of what BM ads normally use to have.

4. Salam-2nd ad of the campaign (GN HPg-18)**
HD-1: Experience Salam
HD-2: Have you heard the latest whisper?
Copy: Have you experienced renewed Salam? Be spellbound, intrigued and transformed by the 360 degree retail experience, it would be sinful not to!
www.salams.ae
** There are two headlines in the ad, the first one is amost lost in the ad with its thin font and position in the layout. The visual, like what we mentioned before, is interesting. Green is the colour of envy..which makes it more attractive.

5. Babyshop (GN Hpg-19)**
Hd: Winter wonders 2007 - Hottest collection for the coolest time of the year.
www.babyshopstores.com
** It doesnt look a partnership ad. Or for utmost perfection, had they gone to an extend giving creative opportunity to Babies?

6. Teaser campaign-2 (GN Fpg-20)**
HD: Dubai, fasten your seat belts please. Imagine...
*** No clue...

09november2007friday

Eyes were on the clock at 07:04
Details will be posted soon...

Advertising - United arab Emirates

1. Teaser Campaign-1 (GN Fpg)**
HD: Imgine...
** Is that a book... Above Sea? No clue.

08november2007thursday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates

1. Nakheel - The Palm- Marina Residences (GN Fpg-38)***

HD: MArina living on your doorstep

Copy: Immerse yourself in the azure waters and be part of the Eighth Woder of the World. Marina Residences offers you spectacular marina and island views of the Arabian Gulf.

Visit marinaresidences.ae or call 04 390 3333

Baseline: MArina living on the Palm.

*** Simple. beauty. idea.

2. ETA Star (GN FPG-41)**

Hd: Great brands aren't built in a day.

Copy: Becoming the first private porperty develper as wel as the youngest, to be awarded the "Superbrand" status is indeed a moment to cherish for us. Butthen, we always knew it was coming. Our unique set of brand values, quality management, prudent financial policies, distinctive lineage, and above all, ou conviction in whaever we do has been winning hearts and minds for us since our inception. As they say, great brands aren't built in a day.

Residential. Commercial. Retail. Hospitality.SEZz

Baseline: Built on trust.

** Simple visual communication, 'typographically'. But isn't this too literal?

3. Hyundai-Sonata (GN Hpg-50)**

HD: Perfect in every way

Copy: Car features

** bang on (their)target.

07november2007wednesday

Eyes were on the clock at 06:02
Details will be posted soon.


Great People think alike...!
1.
Headline: AIDS stays forever.
If we think of it only on World AIDS Day.
Advertising Agency: BUTTER.Berlin, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss / Art Director: Björn v. Buchholtz / Copywriter: Till Grabsch / Photographer: Nico Hesselmann / Published: November 2007
2.
Breast Cancer Awareness - Noor Islamic Bank (Posted on Friday, 26th October 2007 GN QPg-6) ***
HD: Our support for beating breast cancer is unlimited
*** Great Concept.. Extremely brilliant.. Its not just the infinity symbol but the breast as well. (or Was it intentional or just they matched with their logo which has got a symbol as part of their logo.. I wish they were not...)

Do you think Great people think alike...(for a good cause)? Have your say... (shajizone@gmail.com)

Advertising - United Arab Emirates

Outdoor


1. Davidoff Location: Across Dubai. Location above: Qusais.**

2. Gillete Location: Near Madinat Jumeirah***

3. Sun & Sands Sports Van spotted in Nad Al Shiba Signal, 2nd Interchange, Shaikh Zayed Road, Dubai***

06november2007tuesday

Eyes were on the clock at 06:02

News:

Walking the world (7days Front page)

Canadian adventurer in Dubai before next stage of 12 year trek.

A father of two who let his home and fimily seven years ago to wlk around the world for peace has landed in Dubai ahead of the next stage of his 12 year journey.

To learn more about his trip visit http://www.wwwalk.org/

Business

Reliance ties up with Microsoft to offer internet TV (Gulf News Pg-44)

Chaiman of India's Reliance Communications Anil Ambani (left) with Microsoft Corporation Chief Executive officer Steve Ballmer at a press conference in Mumbai yesterday. Microsot Corp and Reliance formed a $ 500 million partnership to launch internet television in India.

Advertising - United Arab Emirates

1. Silks (GN Fpg-6) **

HD: Silks invites you to join the world of horseracing

Copy: Dubai Racing Club welcomes you to the world of Silks, an exclusive members programme where you can enjoy the thriling racing season in style and truly be a part of the racing circle. Being a Silks member entitles you to a range of privileges and benefits such as entry ino the racecourse, private lounge and bar, invitations to exclusive events and much more. Apply for a single, couple or corporate membership and indulge in teh sporting and social highlight of horseracing.

Dubai Racing Club's season starts with the winter Racing Challange on 8th November ad runs through until the finale of the world's richest race meeting, the Dubai World Cup on 29th MArch 2008.

http://www.dubairacingclub.com/

** Nice

2. TransAD (GN HPg-12) **

HD: Shift to a new gear.

Copy: TransAD's new gear is on its way to you. Expect TransAD's brand new taxi fleet and services soon on the streets, offering the visitors and residents of Abu Dhabi exquisite standards in terms of comfort, safety and convenience in addition to qualified, friendly drivers. Thus, seting a modern, effiecient transport system ad enhancing Abu Dhabi's urane image.

http://www.transad.ae/

** Nice.

3. Ford-five hundred (GN HPg-18) ***

Hd: Comfortably accommodates 5 in the cabin and 5 in the trunk.

Copy: Introducing the new fordfive Hundred

The new Ford Five Hundred has more room than any other sedan in its cass. Settle in to the front or the rear seats ad you'll discover extraordinary legroom and headroom. Alowing al five occupants the luxury of their own space. Pop open the trunk and you'll ind yourelf starting at 21.2 cu ft of class leading trunkroom. Or five average sized suitcases stored with minimum fuss. So visit your nearest Ford dealer. We'll show you how you fit in to the new Ford Five Hundred. It's surprising inside.

Baseline: drive

** Ad is looking nice at a glance.. but when you get into details.. the right insets where they shown the trunk looks like part of the image.. also why they have shown a trunk of a 'red' colour car? It's so small and hard to comprehend.

4. Matteograssi (GN Fpg-25) *

HD: Passion meets Perfection

Copy: Matteograssi is proud to be part of the prestigious Emirates Terminal & Concourse

Matteograssi, with over 120 years' experience in leather furniture craftsmanship is taking comfort to new heights at Emirates Terminal & Concourse. We thank Dubai Civil Aviation for hounouring us with this prestigious project. Out passion for excellence continues to drive us, as we create elegance in every detail.

* Chairs to form a bulding that in perspective? ...Hard to digest.

05november2007monday

Eyes were on the clock at 06:02

Advertising - United Arab Emirates
Today Gulfnews had nothing for creative excitement... Most of the ads were either repetition or not upto the mark.

a). visual closeup.
b) complete ad

1. The Times- Self promo (The Times- Half page horizontal pg 42-43) ***

HD: Anatole Kaletsky dissects the busines news

Copy: Read the country's leading commentator on economics and dinancial news, only in The Times

For all the latest business news and comment, go to timesoline.co.uk/anatolekaletsky

*** Visual is of a pen with sharp operating knife as its nib(visual-a). Good creative and it gets even with the headline.

Advertising: International




Advertising Agency: McCann WorldGroup, Mexico
Art Director: Adolfo Gonzalez / Copywriter: Jose Luis Trujillo / Illustrator: Gilberto Bobadilla
Published: September 2007

See how some creative heads reacted...
(a). "yeah, done like a zillion time"
(b) excellent art direction
(c) "I believe a lot of people hate to eat instant noodle. the way u do your ad (the execution). it's really make someone to try the the brand. The thing is , i remember the brand now. U did a great job."
(d). "THE EXECUTION IS GOOD. THE MESSAGE IS SO DAMN STRONG."
Have your say... (shajizone@gmail.com)

04november2007Sunday

Eyes were on the clock at 06:02

I could not see anything new, in today's UAE print media.
Advertising - Internaitonal.



Brand: Boost
Headline: Unstoppable energy. Boost
Advertising Agency: JWT, New Delhi, India
Creative Directors: Gurdish Kaur, Koustuv Chatterjee / Art Director: Gurdish Kaur / Copywriter: Koustuv Chatterjee / Published: October 2007

See how others reacted to this campagin:
(a) " Its Technically wrong. Now I have lost hopes with this campaign. The Direction of the shuttlecock is wrong It should be the other way round. Now don tell me its okay as long as the message is recieved."
(b). "It looks like client rejects.
~~be cool eh!~~"
(c). "ok guys, you won in cannes with line drawing for levi's, but now don't try that trick everytime."
(d) Have your say... (shajizone@gmail.com)

03november2007Saturday

Eyes were on the clock at 07:04



Mashreq Bank (GN Qpage-24)**
HD: Win AED 5 million again with MashreqMillionare
Copy: Or wish you'd find millions lying around.
, Each certificate wi worth AED 1,000 and the full value is instantly encahable
. Free Easy saver Accound for all customer
. Get an Overdraft at the lowest rate in town -up to 95% of your MashreqMillionare value
** It's interesting but image has been badly touched up spoiled the natural look.

02november2007Friday

Eyes were on the clock at 07:23
Details will be posted soon
News
In the light of shade (An article on Light, on the auspicious occasion of Diwali, by Megha Lodha Kathariya)


It symbolises hope, light and happiness. The Indian festival of lights, Diwali, is dominated by brightness of occasion and thought, attributes that are close to the hearts of all peoples.... excerpts below.

Eache year in October or November, the festival of Diwali is celebrated with great gusto in India. Known as the Festival of Lights, Diwali symbolises the victory of good over evil... when we think of light, there are many forms of it that come to mind; from fluorescent tube to a lamp, a candle to an earthen lamp, a ray of the sun to a pool of dawn, from strobelights to floodlights... some even find their hearts all lit up when epiphany strikes.
While light symbolises inspiration for many people, its has other connotations, depending on he kind of circumstances that one is in.... Light...at the end of the tunnel...symbol of hope...throughout the home.... Ahamath ensures there's always plenty of light around him at his workplace. But he says his wife is resposible for the natural lighting in their house. She arranges things to ensure that there are no dark corners, because she also believes that light brings a positive energy into the house.
When such commonalities exist in people across the world, it seems the ray of hope will always find a door or a window or even a chink in a thatched roof, to shine through. Now that's a solar-powered thought!
** The article lacks structual writing rather thinking... its a mix of dispersed pearls.. not a necklace.

1. IDdesign (GN Friday MAg pg49) **
Hd: Deep and dignified. Design that match the intensit of a scorpio.
Copy: Captivating designs. Charismatic colours. Compelling choices. A selection of Scandinaiann outdoor furniture that is a departure from the ordinary. Much like a Scorpio. Much like you.
Baseline: We've definitely got something for you.
**4th ad of the campaign. IDdesign takes up astrological stars to communicats their brand. Earlier ads come out very well, this I afraid... In every ad they used to take up the sign, but in this ad the plant which is in the shape of Scorpio has lost its dominance in the visual balance. One may not even notice that in the visual.

3. Sunsilk (GN Friday Mag pg47) ***
HD: Break Free from Dandruff
copy: Unbeaten dandruff protection. no dryness, less hair fall
Shamppoo tested vs. a famous AD brand containin zinc pyrithione, with regular use. No visible flakes with regular use. Due to breakage with regular use.
*** Interesting. Good impact. hair divider in the shape of the logo. This creative would work well in outdoor.




4. Homes r Us ( GN Friday Back cover in) *
HD: Warm up to wecome the winter!
Copy: Homes r Us brings you a wonderful selection of furniture for outdoor living, to suit the season's mood!
Choose from the gigh quality Vattan range - UV, weather and water resistant PVC furniture with the look of rattan and wicker. Suitable for all tyes of wather conditions, this exclusive range is available in a variety of colours and finishes

* It's just an idea. executionally not good. and why green?

5. Westar-2nd ad (GN Friday Mag pg 135) ***
HD: Is your wrist in fashion?
Baseline: Wrist Fashion
*** 2nd ad of the campaign. 1st one was of a couple, with a pair watch. Great concept and art direction, without loosing the branding, despite showing 'fashion' wth dress, footwear and ornaments. The bluish black background and a relatively darkened reddish add-on made it possible.


1. Lipton (GN Friday Mag pg65) **
HD: Antioxidants from "a" to "Z"
Copy: As you alrey know ruits and vegetable are the main source of antioxidants, but did you know that tea has more antioxidants than carrots, apples and oranges. Surprised? But that is true!
What do antioxidants do? They help protext your body against harmful free radicals, which damage cells and lead to chronic disease.
Flavonoids is the name given to the antiodidants present in tea. Research has unvovered positive health benefits of flavonoids. Of course, tea is not a substitute for a balanced diet rich in fruit and vegtables. But remember, there is osmething wornderfull healthy also brewing in your cup of tea!
Baseline: Tea can do that.
** It seems Lipton has put an end to their campaign with this ad. We have reviewed those ads in our previous posts...with those hard to digest factors...yet not digested.

01november2007thursday (eyes...ON)

Eyes were on the clock at 06:02
Details will be posted soon...

Gulfnews e+ Mag

Homecenter (GN e+ Magazine pg-)**
HD: Happy Diwali
** Sweet boxes on display... (hard to comprehend?)