06april2007friday

Art:

1. Brazilian author Paulo Coelho
A journey through the Middle East(Interview-by Manal Alafrangi, Gulf News, 06april2007)

"Dubai is one of the most futuristic cities I have even been to. Surrounded by the desert and the sea, Dubai defies the visitor. It appears like an improbable miracle that is impossible to grasp"
Writer Paulo Coelho to a deep admiration for Arab mysticism. Its stories and fables, and how he infused his work with themes from this region
Some of his books include:
The pilgrimage
The Alchemist
Brida
The fifth Moutain
Veronica decides to die
Eleven Minutes
The Zahir
Like the flowing river
He also adapted The Gift (Henry Drummond) and Love Letters of a Prophet (Khalil Gibran).
****(for more details, please visit shajizone-discussion, www.shajizone-artstick.blogpost.com from the link)

2. Various styles of Arabic Caligraphy (Gulf News -weekend review, page 17)

** Sourced from www.islmicart.com ,explained various styles such as Naskh, Thuluth, Riqa, Deewani, Kufi and Ta'leeq, using the Arabic letter 'Kaaf'

Advertising

1. SKI DUBAI (Friday Mag) ****

Headline: Escape every day

Body: Jump over the daily grind.

Fly over nagging thoughts.

Glide into your own space.

Cut through monotony.

Ski Dubai. Leave it all behind.

Sky Dubai- an unforgettable snow experience

**** A nice creation. Makes us realise that we are living mechanically in this world.. reminds us the need of an escape, atleast for a short while... that's their objective is all about.. succeeded.

2. Baby Shop (Child-Safety-first Campaign 2nd ad) ****

Headline: A 9 month old sees no difference between the two.

Body: Children don't see things the way we do. Which is why, we need to make sure they are kept safe from possible hazards, at home, on the road and everywhere else. To know how you can keep your child safe from uforeseen danger, remember to pick up a child safety booklet on your next visit to Babyshop.

**** A Nice ad, for a good cause. From the marketing point of view, the emotional factor will definitely win the parents' heart... a non verbal communication.

3. Pan Emirates *

*Weak ad for a furniture showroom
4. NATUZZI **

**Good Art Direction and photography.. but less impact on a magazine.. might look good as a pull page in the newspaper.