12april2007thursday

Eyes were on on at 06:02


Business:

Knowledge Economy: This can be read in line with yesterday's(Please Check yesterday's post) Govt's motivational ad.

This is the last article in Gulf News's three-part series on Dubai's knowledge economy. The first part discussed ho to create a world-class economy by ttracting elite workers. Part two focussed on th erole of education. Here it explores how a knowledge economy can promote the growth of enrepreneurship.

INVESTING IN TALENT - Dr. Rod Monger( Business professio at the American University in Dubai- for GulfNews)

If the UAE apparently has all the ingredeints for encouraging entrepreneurship, what is left to see results is to create the challenge and the need for them

Excerpts: Dubai has initiatives like the DIC and Duiotech that promise future support for research an develpment....Additionally there is Nohammed Bin Rashid Establishment for Young Business Leaders which works mainly with small and medium enterprises, but also encourages entrepreneurship...

London based Global entrepreneurship Monitor, which tracks global entrepreneurial activity worldwide notes that the UAE's expected jo growth is very strong, but the early-stage entrepreneurial activity in the UAE is among the lowest in the participating nations....

Venture Capital- money to be precised... The US has 70 percent of the world's venture capitalists. Companies they have funded (Google, Intel, Microsoft, and eBay among others) account for almost 10 % of US economic activity

Combine liberal amounts of technology, entrepreneurs, capital and sunshine. Add one university. Stir vigorously.


Advertising (Appeared in GulfNews)

1. Nissan (Free Insurance for pickups)***

HD: FREE INSURANCE

Copy: Get free insurance for an entire year with every Nissan Pickup!

The 2007 Nissan Pickup comes fully loaded with 160 horsepower, a 22.2kg-M high torque engine, a unique steel bumper and superior service from Arabian Automobiles. Add to that, one year's free insurance and it's guaranteed to take the load of your mind.

*** Very good concept.. penetrates into the right target segment. Good photography with natural lighting, but the man on the right, is not looking natural.. is he? no...I think the proportion is fine.

2. SAAB *



3. UAE Govt Ad

HD: The United Arab Emirates

1st in the Arab World in Economic Competitieness and Internatioal Transparency

Copy: United Arab Emirates is the most competitive economy among the advanced countries in the Arab wold according to 'The Arab world competiivenes Report 2007' released by the world Economic Forum. Sound economic management has contributed to stabilizing the macroeconomic environment performance.

Moreover, the United Arab Emirates has ranked the 1st as the country ost committed to Transparency standards in the Arab World. The oganization employs for its ranking a number of important criteria, such as the degree of commitment of state institutions and in paticular its legal apparatus to transparency criteria and to the degree of abidance to the standards of tenders or public sector projects

..and pioneering continues

4. Symbiosis International University ***

HD: Executives for global economy.

Sub: Symbiosis Institute of Business Management, India's premier business school, presents learning programs that equip executives to rule the corporate jungle.

Copy: In today's competitive business world,it is necessory for executives to stay abreast of the best management knowldege and practices. The SIBM18-moth EMBA program is a ......

*** Its a nice idea of showing a tiger with tie in the corporate business 'jungle'. But the layout lacks balance. it could have been done much better just by pumping the visual.

5. KAYA Skin Clinic **

HD: Hair loss knows no gender..nor do we.

Copy:

Introducing Kaya Hair Loss Prevetion for men & Women

Our advanced haircare technology and one-on-one consulataion with the in-house expert dermatologist provide olistic hair loss solutions. walk in today to reclaim your crowning glory.

**The idea is of two pillows, written 'his' and 'hers' on them. Lost hairs on the pillow. Even though the ad appeard on a GNP (Glossy news print) sheet, this ad somehow fails to give the impact. Nevertheless, Kaya clinic normally use 'soft tones' since it's target segment is predominately women. But here, they claim no gender... should have made use of that opportunity atleast!

6. Up.. (4 ad Campaign 10x8)**
HD: Inspiring futures.

Ads came in the consecutive pages. The idea is of a contour of the Dubai cityscape which ends with different idea segmented charactors like career,sport, family, children with headlines Inspiring futures, Challenging Limits, Building Excellence, Raising Standards respectively.

Copy:

UP Open Day

Union Properties invites you to a celebration of innovation, motivation and attention to detail, spaing 20 years o growth in synergy with Dubai.

*** The idea of ciyscape outline which eventually form the subject is good. but here when it comes horizontally in 10x8 column, with single weak orange tone and relatively dominating white space, gets lost ad's attention in the newspaper page layout.

OUTDOOR

1. POKKA Juice*
Location: King Faizal Street, Sharjah
HD. Pick up your flavour.