A Bird's eye view: Cartier ad of Love has appeared as a solace - HSBC 6per cent ad, Bridgestone tyre, Dunhill, Iris (repeat)
1. Mohammed Bin Rashid Est. for young business leaders.(Second ad of the campaign.. 1st ad was posted on 11april2007)***
1st ad:
HD: Because the entrepreneurial spirit is the basis of success.
Copy: I have always enjoyed nature. As I grew older so did my passion for gardening. SME helped me realize my dream, but not without a lot of hardwork and dedication on my part. Since then, Al Jowder Flowers has gained major clients and conracts for which I am proud. I earned it, will you?
2nd Ad:
We helped Khalid Al Jowader's ideas become reality
Copy: SME is for UAE nations with dedications and a dream. Without ambition and hard work, success would only be good luck. At SME we provide the framework for success through training, advice, knowledge and other development oriented initiatives. Together we can make your dreams a reality. Build your succes with SME.
*** The comment has already been made. The success factor of this country is hidden in the above paragraph.. ambition and hardwork of the leaders... with a futuristic vision.
2. Blancpain Watches (Rivoli)*
HD: Blancpain. A tradition of innovation. Since 1735.
Copy: Creating the fascinating illusion of a complex mechanism apparently floating on air, this "Leman Tourbillion Grande Date" treats admires to a perfect view of the flying tourbillion carriage. Framing this complication, the unique Blancpain patented gem-setting system iluminates the dial with a sparkling radiating motif made up of 194 diamonds. This piece expresses a truly spectacular encounter between Haute Horlogerie and HAute Joaillerie.
RIVOLI
In style. In store.
* I don't know whether it was intentional or not- the metallic part of the watch has been intricately touched up to bring out the opulence, but the leather strap part was neglected.
3. Internation Design Forum* (27-29 MAy 2007, Madinat Jumeirah, Conference Hall))
HD: Industrial Design, Urban Design and Creativity in the Arab World.
Copy:
"We have built more than all of our previous generations together, but somehow we don't seem to register on the same scales. We do not leave pyramids." - Rem Koolhaas, Architect.
"We must start to think of this world as one with no boundaries, no disparities, no violence, no greed, no prejudices, just one beautyul HUMAN seamlessly designed global paradise. Make Design not War." Karim Rashid, Designer
* An informative ad.
eyes...OFF at 12:50
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