14april2007saturday

eyes were on the clock at 7.00

News: (Gulfnews)



1. Mums could be dads soon... Bone marrow breakthrough may allow women to produce sperm. (This news hits the front page of Gulfnews today)

Business: (Gulfnews)
1. Motorola roadshow gets into 'wicked mode'
Company is creating an image of itself greared towards the lucrative youth market...accompanying advertising showd glamourous female models and scruffy male models acting outrageously cool with their new headsets.... In the ME, Motorola has come to number two position from four. "Targeting the youth market makes a lot of sense" -Simon Baker, a mobile phoe analyst.
2. Samsung suffers surprise 15% drop in first-quarter earnings. (predicts more price presure to come... The weak result at the chips unit overshadowed by recovery int he company's mobile phone business drivern by a new focuson medium and lower-end models



Advertising

1. Kenneth Cole (GulfNews)***

HD: Identity theft is on the rise... is your worth stealing?

*** simply awesome

2. Tanmiyat Group - 'The court' (GN)***

HD: Freedom to create your own space

Copy: At the heights, we belive people are the business.

Our spacious floor plans give you the flexibility to make the best out of every spuare meter. You ar ree to create the ideal environment for your business to flourish. 'The court'; by Tanmiyat Group in Dubai's Business Bay offersall kinds of services and facilities for you business to reach exceptional heights, so you can achieve your ofers all kinds of serves and facilites for you business to reach exceptional heights, so ou can achieve you goals faster

*** Good concept and perfectly balanced visual.

3. 3M Auto center (GN)**

HD: So advanced. It turns Sun into moon.

Copy: New 3M Crystalline Automotive Films turns blazing sunlight into a cool, pleasing ambience that feels like moonlight. Never before has ay automovie widow film achieved such extraordinary levesl of protection from the sun....

** Its a small 20x3 col ad. The visual is of sun partly seen through the car window, where the sun looks like a moon through the glass. Nice concept

4. THE one(Communicate Magazine) ****

**** The 'ONE' .....it's pleasure to see all ads together..... Great Campaign. Art direction and photography, outstanding.