4/22/2007

22april2007 Sunday

Eyes were on the clock at 06:02

Details soon..

Gulfnews...

BOOK:

China's book industry is lagging behind: By Abdulla Al Madani,- An academic researcher and lecturer o Asian Affairs (Gulfnews Editorial)

"My article on India's huge book industry two weeks ago seems to have encouraged numerous readers to inquire about the other Asian giants book-publishing indusry....It is improtant to recognise that China, a country proud of its spledid cultural civilisation of more than 5,000 years and of being the nation that invented paper making and printing has achieved some advancement in book publishing and printing... in terns of exporting China exported nearly 2.5 million volumes of books in 204 in some 850,00 varieties and witha trading value os $11 million...According to a recent report, there are more than 4,000 underground publishing factories located in poor rural villages aroud the county and more than 2500 sales points all which are involved in printing and distributing pirated copes of books including those banned... most of these books are of poor print quality with many spelling mistakes and missing pages..But because they are sold at cheap prices................."


Advertising:


1. (a) Mohammed Bin Rashid Est. for young business leaders (GN FPG)***

HD: The UAE is Ranked 3rd in the world for its supportive entrepreneurial environment.

Copy:

"The UAE... ranks number one on the number of established businesses that have over 75% of their customers overseas, showing a strong export orientation."

"As education levels increse..knowledge and skill level rating s for a country increase, whilst the fear of failure as an entrepreneur diminishes"

"Over 90%.. see the successful etrepreneur as holding a high status within the community"

"The stong fear of failure...is partly responsible fo the low intentions of launcing a start-up."

For you copy plese call 800763 or visit our website at www.sme.ae

1(b) Mangrove (GN 40x6col) ****

HD: This space is reserved

Copy: For rent, luxurious 4 and 5 bedroom villas wih private pool and by the sea. For enquiries and bookings, pls call

**** Attention guranteed!


2. Salik-RTA (GN Fpg)**

HD: Salik is coming

Copy: Salik: the new road toll system

The toll will apply on all vehicles crossing the toll points at the Garhoud bridge and on Sheikh Zayed road, near 4th interchange. The system will work using an electronic tag that deducts Dhs.4 from your account, every time you pass by.

for more information please visit www.salik.ae

Salik - So smooth, so salik

** Much awaited ad...! (From the nation's point of view, its inevitable for the growth. Also they have made cerain that normal people would not suffer as they have alternate routes to compesate)


3. Details soon..


4. Nakheel (Teaser)

HD: Shaped by experience

Where?

5. Arab Bank (GN - Fpg + centre spread)**

1st page: HD: Where?

2nd page HD: Where would you like to GROW?

Copy: Over 400 branches in 29 countries spanning 5 continents

(All countries listed in which UAE has been highlited)

*** Is that a visual of Plate in the first page..? (Please forward your comments)


6. Nikai (25x4 GN)**

HD: There may be a fridge in your Ac.

Copy: Scratch & Win

over 500 prizes instantly with any Nikai Air conditioner you buy: Split, Window or Portable.

** Humerous track without much elements to substantiate the creative.

Outdoor (Empty Spot..!) The Giordano hoarding (World without strangers) is gone.. waiting for the new creative.

No comments: