Gulf News..
News:
Readers' column- Gulf News
Look Within: I see many reports in which parents blame the media for spoilig thier children. What about the time when parents use abusive words in front of their children on the phone or on the road? Do they think that their children are naive and do not understand them? Or what about the time when a parent doesn't want to miss his/her favourite show not conisat of the content and whether their children are watching? These parents should stop blaming the media and watch their own behaviour. - Haroon Salem.
Advertising: 
1. Mohammed Bi Rashid Est. ( For Young Business Leaders)*****
(a) Visual of a lady:
HD: Because he entrepreneurial spirit is the basis of success.
Copy: Since I was a child I have loved henna. SME helped me tur my passion into a sucessful business, but not without a lot of hard work and dedication on my part. Since then, my company, Heritage for Henna, has become an international success. I am so proudn I earned it, will you?
(b) Visual of a child pampering her doll
HD: SME is for UAE nationals with dedication and a dream. Without amition and hardwork, success would only be good luck. At SME we provide the framework for success though training, adice, knowledge and other development oriented initiatives. Together we can make your dreams a reality. Build your success with SME
For more infoormation ... or visit our website at www.sme.ae
***** Ad campaign to motivate UAE citizens. Nation's vision is being reflected in this campaign, with its deep rooted cultural values...
2. Abyaar (Gulfnews)*
Our mission:
Total commitment to uncompromising quality. Nurturing excellence in every sphere of operation. Seeking out the best, in construction, design and location. Crating innovtive projects that deliver value and satisfaction. Forging partnerships based on mutual trust and common values. Working with intergrity, building investment potential. Paying attention to every need
Excellence in every detail.
* Its an interesting visual, but it took a little time to register the craftmen at logo fine-tuning work.
3. Rasasi Ad (Full page)**
HD: If we don't pick them before sunrise, the price of perfume rises.
Copy: At Rasasi, the science of perfume is also a labour of love. Which is why we must hand pick our delicate jasmines before the sun rises, or risk losing as much as 20% of thier precious fragrance in value. For those who want the world's best perfumes, the sun never sets on Rasasi.
Rasasi - Irrestible.
** The visual of a jamsine(?) in soft focus.. I find the copy is bit confusing.. the headline gives an impression that dedicated Rasasi gives topmost priority to keep the quality of the Jasmine perfume. Compromise on time, may result in loss of that authentic fragrance, eventually creates scarcity in the market, and a price hike. ( it also connotes, they are fullfledged, with it's state-of-the-art facilities to get volume every day)
The copy part goes in a different direction.. But I liked the last line.. how it's been derived from the sun element...
Still, as a reader, I am not fully satisfied.. something "lingering on air".....comprehension problem(?)
Please give me your views
..........................................................................
(a) shibumarett@hotmail.com writes:
its about how the brand is committed. The last line I guess puts the above copy in a nutshell and in perspective...read the last line first and you will get it. In order to bring the fullest fragrance, the flowers are picked up early in the morning....the implication is that, or inference to the reader should be, that Rasasi is natural perfume. The price rise is mentioned to make the consumer understand that Rasasi knows about this nature's fact and so they wake up early to save the consumer's 20%
4. Emaar (GulfNews pg48)***
HD: Step into a world of opportunity
Copy: True business partners provide a rich and resourceful environment to conduct business. This creates a whole new world of opportunity for companies to realise their full potential by exposing them to world-class manufacturing practices and driving them into new dynamic markets.
With an emphasisi on social and economic responsibility, Emaar Industries and Investments nutures long-term partershop that set industry standards and creates sustainable industrial growth.
***Nice ad.. simply beautyfull and convincing.
5. Yesterday, there was a teaser about this identity change.
Out door Advertising
1. Masafi (Location: Sheikh Zayed Road, Near Trade Center) * *
Fruits Obsession
* Nice creative route, but I was obsessed with the lady in that.. couldn't find the fruits in her hand. 'Focus shift'....(?).
Eyes OFF at 12.30.
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