25april2007wednesday

Eyes were on the clock at 06:02



Arab Media Forum: (Gulf News)

Advertising:
1. UBL (United Bank Ltd.) ***

HD: With you, in achieving academic success.

Copy: UBL Personal Loans. Adding value to your life.

*** Nice thought.. but the visual could have been more distinctive. I don't know whether they have given a soft feel intentinally to get a dream feel..

2. Rivoli Textiles (GN half page)*

HD: ?

Copy: AbuDhabi-HAmadan Street

* It's hard to believe that, this ad was created for Rivoli.

3. Omniyat (GN FPG)**

HD: My apartment lights respong to my mood

Copy: iCustomization @ The Pad - the most technologically advanced building in the world.

Imagine technology in your aprtment that allows you to customze you surroundings to reflect your mood. iCutomization at The Pad will allow your apartment to respond to voice comands and incoming calls by changing both lifhts and music. You can also customize walls of the common corridors by displaying digitalized welcoe messages. You are an individual and with iCustomization your apartment acan mirror your taste and personality.

The Pad is the home of the future as conceived by Omniyat Properties to meet he lifestyle demands of today's young executive. iFeatres at The Pad will give you a lifestyle that;s most comfortable, convenient and futuristic. Technology at The Pad will save you time and worry. It will holistically cover all your needs from staying connected and in touch to being healthy and entertained.

You can enjoy this exciting new lifestyle in your studio, 1 or 2-bedroom apartment or loft at The Pad. Finance is available through HSBC Middle East Limited.

To live the future at the world's most advanced building or for more details, call omniyat..

Omniyat - Live the Future.

** The lady's anatomy.. Is she that tall? or smthing wrong with the perspective?

4. Sweet Homes (GN Halfpg)*

HD: Another milestone of Sweet Homes Real Estate

* This was like not because of the ad concept but the building.... unique.


Outdoor:

1.
(I don't know what it is written in Arabic... can anyone help me?)

2. Home Centre (Sheikh Zayed Road, Near 4th Interchange towards Abu Dhabi) ***

HD: Reach your beautyful home safely.

*** How to converge the awareness off Public and brand as well... Also, they are using 'yet another beautyful home' widely on delivery vans that run across UAE Everyday. The 'beautyful home' factor will hook everyone as he/she would love to hear and boast about one's own house... Nice.