10september2007monday (eyes..ON)

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Advertising - United Arab Emirates

1. Pay pass (GN HPg-15)**

HD: Tap & Go! the credit card with more zip!Copy: Emirates Bank and Dubai Internet City present an innovative new credit card featurig PayPass technology from MasterCard.MasterCard PayPass is a contacless payment feature that allows you to simply Tap & Go! By tappig your card at any PayPass card reader, you can make small ticket purchases like newspapers, candy, fast food, movie tickets and much more, quickly, securely and conveniently.And becasue the card is a normal credit card, it can also be used for any transaction, large or small, at any place where MasterCard is welcomed.No more swiping or fumbling for cash when you are in a hury! Call 04 316 0 316

* Nice.. second off campaign. I afraid it makes blindspot, since at a glance, there’s hardly any difference between 1st and second ad, in terms of visual treatment.

2. Mercedez-Benz (GN Hpg-14)**

HD: The race is on.Copy: The new C-Class. Now starting from only 2,591 per month for a limited time.The starting peice of ony Dhs. 127,000 for he C--Class Classic sends a tingle down your spine. The affordable payment of Dhs. 2,591 per months gives you nerves of steel. When the new C-Class and the Star Programme combine, it’s the perfect introdution to serene agility, whether you choose the CLASIC, ELEGANCE OR AVANGARDE model. Visit Gargash Enterprises today and get you hands on the car that sold out so fast in the summer.

** Nice. Kia had done one similar visual two months back for their rgional tactical ad.. and I had made a comment in this blog saying the perspective and proportion were not matching.

5. Globalpharma (GN HPg-18)**

HD: We prepare Health. We also make medicinesCopy: (Please see the first ad of this campaign which has already been reviewed coupld of days back)
4. Emaar - The views ( Emirates Today pg47)**

HD: Be part of a lively communityCopy. Overlooking the Emirates Golf course or meandering waterways, all apartments have their own unique characteristics but share one exquisite similarity: a spectacular view.. Ideally located adjascent to The Greens and a few minutes from DMC, DIC, JAFZA and Mall of Emirates.. Make yourself at home at a choice of quality appointed Studio, 1.2 and 3 bedroom apartments.. Come and see the model home at our Sales centre, Emaa Business Park, 8th Floor, Building 1.. Easy finance options available from Amlak Finance, Dubai Islamic Bank and Emirates Islamic Bank.
Find our place at The Views todayCall 800 EMAAR or visit www.emaar.comBaseline: Beautiful views. Beautiful life.
** Nice looking ad.. good choice of models. outdoor shot, heavy light on the background helped to bring the life to the imagery. played with white.
5. Amlak-special Agents (GN HPg-13)**HD: Operation AmlakCopy (Film script....) Mission accomplished.Baseline: Always by yourside.www.amlakfinance.com** ...As I turn back.. I could see my school, comic books, butterflies...