28september2007friday

Eyes were on the clock at 07:05


Advertising - United Arab Emirates

1. THEone-Campaign 2nd Ad (GN HPg-17) ***

HD: Light travels at 299,792,458 meters per second. Show it some respect.

Copy: Better still, harness it. use it to paint light, shade and perspective. Pour it like cosmic champagne.In the right light, at the right time, the world is a beautiful place.

All our products are limited editions that look and feel more expensive than they are. http://www.theoneplanet.com/

*** 2nd ad of the Campaign. I liked the Champagne part of the copy- pour it like 'cosmic campagne'. In the first one -'love your neighbour' was about utilising space. Here its about light. Nice.

2. ETA Star (4th ad of the campaign -GN FPg-5) ***

HD: Glass.

Copy: Brittle enought to break. Yet, strong enough to protect. Sometimes reflecting light and sometimes allowing it in, only to break it up into its seven constituent colours. A paradox, an enigma, an illusion; it is many things to many people. But at ETA Star Properties, it is an inspiration that helps us follow its high ideals of transparency. Just like when you buy property with ETA Star Properties, you pay only for the net saleable area, not the gross area. Which is proof of how we never lose sight of all that matters to you. Because, at ETA Star Properties, glass doesn't just help us look outside, it heps us look within.

*** 4th ad of the campaign.. Stone, concrete, sand and now glass. I had pointed out one mistake rather misdirection in the 'sand' ad on last friday, which has got an overwhelming response from many of you, by mailing your views to me. Here in this ad, the twist factor is transperancy...Over all ..nice ad.

3. Splash (GN Friday Mag 2-3) **

HD: Splash. Break away

** A Mirror cracking visual.. but the mirror image is not matching against the main object, on many of the scattered pieces. They just duplicated the image. But at a glance, the look really cracks..good visual impact..that makes even the emotionless model, subdued. Good.

4. Al Anwar (GN Friday MAg-79) **

HD: Princess of Dusk {Evening in the Boudoir}

Copy: Resplendent, she makes the night come alive with the sparkle of the Ashoka diamond ring by Wiliam Goldberg (11.71 carat, G-Colour with VS1 claity) and the Pear drop earrings (8.05 ad 8.02 carats with SI -1 clarity)

Baseline: Inspired brilliance

** Good photography. Good reatouching. Good mood. Good frame. Good colour balance to enhance the subtle yet dominate the product. Good factors (always) dominate.

5. Avenue (GN Friday Mag pg-154) **

HD: Girl's dresses starting Dhs 35. Boy's T-shits starting Dhs 16. Mens' casual Shirts startig Dhs 39. Ladies Tops starting Dhs 19. Catwalk to fame. Starting today at Avenue.

Copy: Ramadan Rewards. Spend Dhs 150. Get a Gift voucher for Dhs. 25.

Fashion. Footwear. Perfumes. Cosmetics. watches. Accessories. Home Furnishings. Gift and more

** It reminds me Rainbow milk ad.. which had same colour tone and lifestyle like this. The creaive is good.. they could made the visual more warm, and bleed ad.

6. Marks & Spencer (GN Friday Mag Pg-115) *

HD: Ramadan Kareem

* Simple. The same model Dima has appeared for Nayomi, and with a same kinda look.

7. Nabeel - Centrillon (GN Friday Mag - 75) **

HD: Bloom all day long

Baseline: Stays with you.

** Nice thought. Background could have been more photo-realistic to pump the charactor. Something new to local perfume advertising wherein they showed the model more exposed than normal.

8. Now it looks better... In the last week's friday magazine (Please see last friday's reiview , ad No.7) , they had shown the same ad with a cross word visual.. and I had pointed out negatively as saying childish.