26september2007wednesday

Eyes were on the clock at 06:02
News

UAE upholds press freedom
In a victory for freedom of the press in the UAE, His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, yesterday issued instructions that journalists in the country will not be jailed for doing their work.

Advertising - United Arab Emirates

1. Mercedes-Benz (GN HPg-26) ***

HD: Everyone has Ramadan prmotions. But not everyone has Mercedes-Benz.

Copy: In collaboration with the Ministry of Health, Gargash Enterprises donates Dhs. 500 or every new car and Approved Used Car sold duting the holy month of Ramadan to support 'UAE ree of Thalassaemia 2012'.

This is the time of year that everyone in Dubai, Sharjah and the northern Emirates has been quietly anticipating,. In the season of giving you deserve to give a little somethig to yourself and what could be more appealing than the cool, understated luxury of a new Mercedes-Benz. With exclusive prices on 2007 models and all remaining 2006 models, plus a 3 year warranty and 24-hour roadside assistance, you can now look forward to unrivalled driving pleasure.

Hurry! Visit your nearest Gargash Enterprises showroom today.

*** Mercedes-Benz ads have always been attractive with its simplcity. The amazing factor is that despite doing the same layout through out the year, it would never give a monotonous feel... Its not like 'everyone'.

2. Al Zahra (GN HPg-18) **

Hd: Time for a joint replacement?

Copy: Whatever type of orthopaedic problem you suffer from, our joint replacement programme can ease your pain. At Al Zahra, we carry out sureries or the knee, shoulder hip and ankle joints as well as treat spinal ailments. As you miht expect, we have the most modern medical equipment; a fully fitted gymnasium; and importantly, reputed physiotherapists and doctors look after you. So get moving. Call for an appointment today.

Baseline: The healing touch.

** The ad has been appeared in Friday Magazine as a small strip ad, long back.. I think they started this campaign in that size only. In fact, that time, in this session I had made a comment saying if they could make this as half page, it would have had a better mileage.

Again the visual, even though the joints are old and rusty... for an imagery they could have minimised the damage. This is like a scrap..which normally people consider as waste. But you are talking about health....right?

3. GMC (GN-Hg-23) **
HD: Enjoy the season's ebst ofers plus shopping vouchers worth AED 2,000
Copy: Buy a GMC this Ramdan and get the following exclusive benefits*: 0 down payment . Preferential rofit rate . Fist instalment in 2008. 5 year / 100,000 km extended warranty
Base line: We are professional grade.
** ....ok.