Business:
An Interview with Kevin Roberts (Satchi & Satchi Worldwide Executive) GulfNews Pg-58
Hd: Enforcing brands with emotions.
Detaisl will be posted soon..
Advertising - United Arab Emirates
1. Joyalukkas (GN HPg-18)***
HD:Nothing expresses me like diamonds
Copy: Joyalukkas diamond jewellery. Love fashioned exquisitely.
Baseline: World's favourite eweller
*** Very Nice concept. good photography. I didnt like the bottom portion but.. the typography could have been fine tuned.
2. Nissan Tiida (GN HPg-37)***
HD: Free Tiida
Copy: This Ramadan, we'are setting 13 free!
Buy any Nissan this Ramadan and you get a chance to win one of the 13 Tiidas we're releasing every other day. You also enter the raffle to win one of 26 service packages. Plus you get up to Dhs. 7,000 off any Nissan 2007YM. It's a foolproof plan. So pass by a Arabian Automobiles showrom and bail out a Tiida. It's just waiting to be FREE!!
13xTiida This Ramadan
Service package includes 2 yr icludes 2 yr or 35,000 km free service. Conditions apply. Offer applies to individual customers only. Easy finance options avaiable.
*** The visual is of a Tiida car which brakes the chain of slavery with power. When we read the bodycopy, we will realise that, its not the power of the car but of the Driver inside.. Car is pleading to be released...! Small car...Real life.
3.
4. Smart City (Emirates Today FPg-07, GN pg-54)***
Hd: Network opportunities
Copy: With global network of self-sustained townships, Smartcity enables you to expand you ICT business with just one move.
Conceived on the model of Dubai Internet City, one of the world's great succes stoeis in knowledge-industry cluster develpment, SmartCity povides the environment, infrastructure and suppoet system for ICT companies to focus on their success.
SmartCity offers a balance between work and life providing companies with the environment to attract and retain employees. State-of-the-art office infrastructure combined with residential, hospitality, receational and retail facilities promote both productive business and a quality lifestyle.
Expand your business globally with just one move. Visit us at Gitex Dubai 2007 from September 8th to 12th, 2007 at the Dubai Internet City Community Zone located in Concourse 2 between Hall 8 and Sheikh Maktoum Hall at the Dubai World Trade Centre.
For more information call 800SmartCity or visit http://www.smartcity.ae/
A joint venture between Tecom Investments and Sama Dubai.
** Nice.
5. Barclays (GN Qpg-27)**
HD: Barclays accounts. Ingenious. (printed on the egg: Ready sept 08)
Copy: Put your money in a tem deposti and we'll give you the maturity cheque right now.
Set up a term deposit and we'll give you a post-dated cheque for the matruity value right now. So when your deposit matures, you can simply cash your cheque without even visiting a branck. It's another way we give everything you want - and then a little more.
Baseline: Banking reinvented.
** Nice.. but are they offroad?
6. BArclays Wealth (GN 40x6 pg-40)***
HD: Would it help if more of the world's fiancial services were all in one place?
Copy: Through one local relationship with Barlclays Wealth Intermediaries & Corporates, you and your cleints can be connected to the entire global resources of the Barclays Group. These include Barclays Capital, the world's fastes-growing investment bank, and Barclays Global Investors, the world's largest asset manager.
We concentrate on Intermediaries, Internationa Trading and Offshore Financial arkets businesses. You get access to the ofshore jurisdictions of London, Isle of Man, Jersey, Guernesy, Switzerland, Gibraltar, Cyprus, Duabi, South Africa, Hong Kong and Singapore. This means a broader reach, more effective investment ideas and a presence in the right markets. Whether you are a company, a partnership of a trust, you can benefit from a strong professional relationship the tputs serveses inthe right place for you.
*** Nice Imagery.
7. Atlas Jewellery (GN Fpg-31)*
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