News:
Higher Calling: Hovering 70 metres above the ground in a glass ox witha joystick in each hand, Tamil Moran Chennai, 47, rom India is not playing a futuristic simulation game-he is one the thousands of men making Dubai what it is - a heaving metropolis. This is a day in his life.... (An article about crane operators - Gulf News Page 09, if you want read the full story, click on the link below)
https://www.gulfnews.com/nation/Employment/10153416.html
Advertising - United Arab Emirates
There were 5 perfume ads today...
1. Miss Boucheron (Advertorial - GN Friday Magazine)***
Advertorial Headline: Seductive Charm
Advertorial Copy: Miss Boucheron opens the doors to a new olfactive wold: floral, woody, voluptuous, evoking dreams and fairy tales in which everything is possible. Bergamot and pink peppercorn sustain the first chords. Parma violet and Bulgarian rose in chorus of cyclamen merge into a delicate note of transparent petals. On the skin, Miss Boucheron enchants: it is full of seductive charm.
*** Extreamly nice visual... I wish I had done this...I wish someone in my agency had done this...I wish someone I know had done this... She's in town.. she sits there and opens the building cap to store her seductive charm in it... and the people residing in.
2. Rasasi-Attar Al Mohabba (Friday Magazine-83) **
HD: Love is in the air.
Copy: Attar al mohabba by Rasasi. Gift someoe the magic of love. And a special love pendant, too.
Baseline: To the one love I love.
** Nice.
3. Juicy Couture (GN Fpg-20) *
HD: Juicy Couture
* Visual... says it all.
4. Yas Perfumes -flirt (GN Friday Mag-67) *
* flirting in dreams.
5. Nabeel - Kaotic(GN Friday Magazine-61) *
HD: Untamed energy
* Ad...ok. Product photography is bad. What you see is a 'double'- bottle, because of it's reflection.
6. Big Joy Alukkas (GN Friday Mag-10) ***
HD: The art of expressing. In a million ways.
Baseling: World's favourite jeweller
The biggest in the Middle East.
*** I went back to the coverpage to make sure that I am not reading cosmopolitan, Eva or of that kind of international magazines. This is smothing new to this ad industry. I don't know how people in the Middle East perceive this 'biggest' and bold attempt, as a brand ad.
6. All Anwaar Jewellery (GN Friday Mag-24) ***
HD: Princess of Lyrics
Copy: 1104 glittering round diamonds(63.09 carats) pierce the shadows, dancing lightly on her skin. She. the composer's muse, his every musical note, an ode to her beauty.
Baseline: Inspired brilliance.
*** Al Anwaar has created a visual identity of royal fantasy in their ad ads and they still keep that synergy through out. Nicely written copy. Well planned visual composition. Only thing I felt was the copy, the way it's shown, might create blindspot...brilliant otherwise.
7. Westar (GN Friday Mag- 81) ***
HD: Is your wrist in fashion?
Baseline: Wrist fashion
*** Fantastic Idea. Played with the fashion statues- looks like a fashion brand window display. Cleverly played on visual elements-with pose, dress, background and headline position- so that watch would overcome the 'visual' threat from them. Very Good branding.
8. Lipton Campaign 2nd ad(GN Friday Magazine-33) ** HD: How would you like your antiodixidants. Sliced? or brewed?
Copy: you know there's no substitute for fruits and vegetables, which contain essential ntrients we all need. But did you know that when it comes to antiodidats, tea is comparable to fruites and vegetables? In Laboratory research by US scientists, a serving of black or green tea had more antiodidants than a serving of many fuits tested - including apples and bananas. Surprised? But its is true!
Antiodidants help protect your body against the harmful effects of free radicals.So, modern science finally knows why the benefits o tea have been cherished for centuries.
Baseline: Tea can do that.
* Can Lipton do that? I liked the visual part, tho' am not sure about the 'content'. We have reviewed first ad a month back. I think, since this is health related, the brand should have given research references or proofs to substantiate the claim before the people, rather than blindly defying the paradigm.
9. ETA Star (GN Fpg-5) **
HD: Concrete
Copy: Strong, solid and permanent. It can be like putty, echoing a child's imagination. It can be like clay, bespeaking a potter's artistry. Or it can be like the foundations of a company, reflecting the strength of its values and its beliefs. Jsut as at ETA Star Properties, a company that makes even promises, concrete. Of ETA Star Group parentage, a group worth over USD 4 billion and with more than 30 years of construction experience, it is a company where trust and dependability are the pilars it stands on. Beacause, at Eta Star Properties, concrete is not just a tool, it is a conviction.
Baseline: Built on trust.
** Nice.
10. Al Ghurair City (GN HPg-7) **
HD: Generosity shines through our doors this Ramadan
Copy: This Ramadan, for every AED 200 you spend at Al Ghurair City, you get a chance to win one of two brand-new Mercedes Benz, the S-Class and C-Class. And while you are here, you can also savour Arabic Kahwa and dates at our traditional majlism while we entertain you with enchanting Arabian tales, lie traditional music, and a host ofother events.
Daily Entertainment:
Sunday, Moday and TuesdayL Oudh, kaoon and sitar musicians . Wednesday and Thursday: Traditional storyteller and puppet shows . Friday and Saturday: Live radio telecast with spot prizes of shopping vouchers . Eid A Fitr: Forkloric shows and tradiotnal activities
Our doors of generosity: Every time you walk through our doors during the holy month, we wil make a donation to a charit organisation. So come visit us this Ramadan and help kindness and joy pour our through our doors.
For more informations on entertainment and mall timingsm please call 04 2055 309 or visit http://www.alghuraircity.com/
Baseline: The pleasure of shopping
*** Very nice visual..very Arabian. Headline could have been in a different font.
11. Plug-ins (GN Double spread,18-19) *
HD: The mega LCD & Plasma wall
For the widest choice of the world's best brands
* Only serious buyers will be interested to have a second look on this ad. What the brand thought of..may be the LCD mania that is going on... but it's very monotonous..with a classified look.
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