11september2007tuesday

eyes were onthe clock at 06:20

Advertising - United arab Emirates.

1. Alramz Securities (GN Hpg-59)***

HD: http://www.alramzuae.ae/ Enter.

Copy: 24 hours a day, 7 days a week, you have instant access to your investment status. Trading with Al Ramz couldn't be easier, always there to provide you with all the service and support from our team of professional brokers. Al Ramz ensures you're kept up-to-date with what's happening, in real time, with market trends and global trade. Al Ramz Securities, independent thinking because you want financial independence too.

Baseline: Be independent with us

*** The ad is superb, not because of the keys laid out to form http://www.alramzuae.com/, but the word 'Enter' below that. Its an invitation in its true sense. Secondly the baseline - Be independant with us- is awesome. It gives the security feel. Both together makes the ad, as has already been said, simply superb. The corporate identity, is interesting, I don't know the rationale, or what the colours signify, but it makes me feel to get a www, pointed on a target atop.
2. Dubai Investments (GN FPg-49)**

HD: No aspiration is too huge

Copy: How do ou set a limit for your apspirations? When do you decide that your success has touched its peak? At Dubai Investments, we believe there's no limit to what oe can achieve, becase we're inspired to challenge the norms, to create new benchmarks and set new standards. Our rapid and successful diversification into new territories proves the point that what's beign for someone else, may not be big enough for you.

At Dubai Investments, no challenge is too big. ecause we're greared up to face every challenge. With six diverse, diverse, dedicated entities.

. Glass LLC consolidates all the grou companies that undertake challenges in manufacturing, desinging and promoting glass for various usage across the region.

. Dubai Investments Industries specializes in start-up of Greenfield projects. It investments in high potential projects to deveop, promote and realize value for each project's vision.

. M'shaire is the corporate venture capital arm of Dubai Investments. It acts as the equity partner in high potential companies, enhancing their values to realize capital gains.

. Dubai Investment Park is a mixed use industrial, business and residential develpment park ofering investors world-class infrastructure and facilites, Spread across 32 million sq.m.

. Dubai Investments Real Estate Comapny focuses on real estate develpment. DIRC also promotes constructions, operation and management of diverse real estate projects.

. Al Taif Investment is a join venture between Dubai Ivestments and Fujairah Investmnts Establishment. It offers long-term investment opportunities in industrial and ral estate sectors.

Base line: Challenging the norms.

** Nice. Informative. motivational. shows the trust and power. The bodycopy on the visual could have been normal font. Baseline is fantastic... it goes with the confidence what UAE is showing to the world.

3. brother + ADCB (GN Half page +10x8)**

HD: One does it all.

Copy: Designed for those who want it all, and want it now!

Wide colour LCD, Digital printing rom USB flash drives. Scanning to USB in PDF, jpeg, and tiff formats. Photo-enhancement capabilities, including the exciting Face Filter Sudio software that enables you to enhance skin tone, modify features, remove red eye ad blemishes. New money- saver catridges in our economy models for lower-cost printing without compromising quality. Above all, a whole new level of productivity with higher printing speeds. All in all, it's smarter. Six times smarter

Baseline(positioned on top right corner of the logo): At your side.

** Nice (hidden)concept. The headline 'One does it all' has been treated as a concept lead, wherein the letters of the 'one' are like integrated machine units that takes care of different tasks given. The interesting part of this ad is the position of ADCB ad, which talks about their financial HELP for Gitex, with their smart loan facility(HD: Get instant finance at Gitex with an ADCB Smart Loan). So wouldnt this help Brother's sale to a great extend?