19september2007wednesday

Eyes were on the clock at 06:02

1. GNB (GulfNews)**

HD: Radio Revolution

Copy(+Baseline): Clear across the Emirate

** Nice.

2. CityCentre (GN Hpg-6)**

Hd: Celebrate the spirit of sharing

Copy: This Ramadan, get a taste of the rich heritage and culture of the Arab world. Explore the "Fruite of the Date Palm exhibition at the Center Stage, in association with the Sheikh Mohammed Centre for Cultural Understading. Share the feeling of togetherness. Come to Deira City Centre.

Ramadan Timing: 10am to 1am daily

http://www.deiracitycentre.com/

** This is lane with their ongoing campaign. Nice. shouldn't be the "Fruit of the Date palm" in single quote?

3. Contrex (Gulfnews Health Suppliment pg-14)**
HD: Contrex and I...
Copy: To get slim and stay slim. Contrex advises that you eat a well-balanced diet, get regular exercise and drink water throughout the day to eliminate. Contrex natural mineral water provedes your body with calcium and magnesium, often deficient when weight-watchig. This natural richness derived from the Vosges gives it its unique taste.
Baseline. My slimming parnter.
*** Nice thought and execution. Layout... average.

4. Marina Furniture (GN QPg-7)***

HD: Get more than you ask for this Ramadan

Copy: At MArina you always get more. For every Dhs. 1,000 you spend we will give you a gift voucher worth Dhs 250, right through Ramadan

Offer is valid during Ramadan 2007, at the MArina showroom.

Baseline: Exotic Home Interior.

*** Creative headline- simply because... It's the month of 'giving'- twisted.

5. Dubai Healthcare City (Gulfnews Health Suppliment pg- 7)**

HD: Giving birth to a healthy child is your priority. Providing world-class paediatricians to heop look after them is ours.

Because life is precious.

Copy: When it comes to looking after you ad your family health, we eve compromise. That's why at Dubai Healthcare city, our mission is to provide an outstanding and unrivalled range of world-class healthcare serices in one place. The centr for Halthcare Planning & Quality (CPQ), DHCC's regulatory body, will ensure the highest international standards of healthcare delivery to all patients. We will become a center of excellece for medical treatment and education, research, quality, hospitals, clinics, and other healthcare institutions available to everyone in the region.

** The headline part is subtle and lacks soft feel, what the subject is all about.

6. Azzaro now(GN-Business 1st page-37)*

Copy: Two new fragrances for her and for him

* I don't know- 'now' which is in big bold and different typo indicates the perfume name. IT's not showing on the bottle also. confusing. Nevertheless its like a toothpaste ad.

Outdoor

Location: Sharjah Dubai highway (Al Ittihad road), Near Ansar Mall