23september2007sunday

I was ON through out last night.. so were my eyes. (I had a presentation to work on.)

Arts - United Arab Emirates

Mark My words
Ali F. Mostafa an Emirati filmmaker with a strong screen presence. (Ali Mostafa 26, would love to direct Anthony Hopkins)

Excerpts:

(a)What inspires you as a filmmaker?

Life in general… culture, religion, politics, people around me, places I see. Everything inspires a filmmaker for the next project. A huge inspiration is watching a really good film.

(b)Where do you see UAE films in the next five years?

In the next five years, when you go to the cinema you will have at least 3 locally produced films of international standard to choose from. UAE cinema will be on the international map in the next two years! Mark my words!

(c) What kind of talent can we expect from Emiratis?

In terms of creativity and ideas, Emirati talent is at par with filmmakers from established markets. We have the potential to compete with the best, provided we get the much-needed technical support, an area that needs serious looking into.

(To read the complete story click on the link below

https://www.gulfnews.com/tabloid/People/10155492.html

Advertising - United Arab Emirates
1. Hummer (GN Fpg-32) ***

HD: There's excitement in the air and on the road.

Copy:

Free Insurance. Free Registration. 3.99% interest rate.

There are lot of deals during Ramadan, but none quite like this. Take advantage of this Holy Month's ofer and get yourself behind the wheel of a Hummer today

*** Nice visual. good creative. First I was bit confused about the phrase in the body copy 'get yourself behind the wheel of a Hummer today'. Second look at the dramatic visual where in the care is raising towads the Ramadan moon, made me realised that it was on the way to the moon..tagging along the all the excitements. 2. Sudhir Gopi Developers (GN 25x4) **

Hd: Now diversifying to building luxuries.

Copy: Sudhir Gopi Holdigs Inc, is a consortium of multinationl corporations committed to holistic excellence. In all our existig Universities, creativity and innovation are birdled by the durability of edcational excelece. Just like our commitment towards building secured careers. Sudhir Gopi Developers,the group's venture into housing is anchored by excellece. We at SGD adopt processes, emthods, policies and technologies to build structures that are luxurious embodiments of excelence. Our structurs reflect the mental makeup of the designers, the physical capability of the builders and the spiritual oulook of families that make each home a abode of love

http://www.sudheergopidevelopers.com/

** It should have been a full page ad. Good creative. they really diversified. But the pinnacle part on the 'building' looksodd and misproportionate.

3. Dubai Festival City (GN HPg-7) **

Hd: Discover aspects of Ramadan that can shape your character.

Copy: Experience the distinctive flavour of Ramadan, as heritage unfolds in front of your eyes. Visit cultural displays, interactive decorations, a wide range of Iftar offerings in a truly famiy atmosphere. Touch Ramadan this year at Dubai Festival City.

Touch Ramadan - At Dubai Festival City from September 13th till Eid.

http://www.dubaifestivalcity.com/

** Nice visual and thought.

4. Natuzzi (GN HPg-25) *
HD: Promotion
Copy: Even a promotion can be art for Italians.
Until 12th October save on selected sofas, armchairs and furniture.
ww.natuzzi.com
* It's not only the idea, but the execution makes the ad, an Ad. Very poor art direction.