21september2007friday

Eyes were on the clock at 06:06


Advertising - United Arab Emirates

1. THEone (GN Fpg-25) ****

HD: Love thy neighbour. But always have more stylish furniture.

Copy: Let your neighbour do his thing. And you do yours. There's room for everyone. Even if you room looks better.

Every product featured here is a limited edition. Like all our products. http://www.theoneplanet.com/

**** Copy-Simply great. Hands off to the 'Wordsmith'. THEone ads have always been awesome with its look and words. The way they touch one story and then make a bridge to the brand. Here with headline - Love Your Neighbour. It creates fun, while reading... and love at the end.

Feel-good factor makes enough 'room' for the brand not only in the ad folks' mind, of this creative industry, but in the market as well.

2. Al Anwar Gold Jewellers (GN Friday Mag pg-44) ***

HD: Princess of HUSH

Copy: A rare moment of quiet

Surrounded by silence, immersed in thought, her eyes are eloquence. Echoing in unsaid words the vivid poetry of diamonds, pink sapphires, rubies and pearls.

Baseline: Inspired by brilliance.

*** (This is the second ad of the campaign..Details will be posted later after comparing with the first one..)

3. ETA Star (GN Fpg-2) **

HD: Sand.

Copy: Heavy enough to sink to riverbeds, light enough to fly in the wind. Solid enough to blot out the sun, flexible enough to take on the shape of any thing it is poured into. It becomes harshness itself as sandpaper, yet flows like silk through the tiny aperture of an hourglass. Sand is a study in versatality, just like ETA Star Properties, which creates everything from landmark residential, commercial, and mixed-use projects to large hospitality and education projects for customers to choose from. Which is why, at ETA Star Properties, sand is not just a product of nature, but the product of our imaginations.

Baseline: Built on trust.

** Stone-Concrete-sand. Third ad of the campaign. Nice. I am bit confused about the copy flow, especialy the sign off part - the product of imaginations.

They picked up 'sand'. Described nicely...with wonder.. its importance..etc. all with the aim of bringing its versatile nature; and then link that aspect with the brand. Hence ETA Star has been symbolised as sand by virtue of its so called features. Now the last line says- 'at ETA Star Properties, sand is not just a product of nature, but the product of our imaginations.' First person has become second... transition happend (don't you think so? If am mistaken... please mail your views to me shajizone@gmail.com)

4. Guess-GC (GN Friday Mag - 47) ***

Copy GC, Guess Collection. Swissmade.Addresspanel.

*** Nice visual. The mupis across UAE and looks good as outdoor.

5. Gulf News Self Ad (pg-29) ***

Hd: The competition has a new benchmark to look up to. 103,437*

Copy: Gulf News qualified daily circulation.

BPA Certified figures (The chart follows shows an increase of 10,000 in qualified circulation and Average Distribution in 2007; compared to last year)

Great leaders alwyas lead by example. And that's exactly what we've been doing, year ater year. This year has been no different. We've raised the bar to new heights and in the process continue to remain the leading publication of the region. By far.

We'd like to thank our readers, advertisers and staff for making it a success story.

*** Headline-says it all.

6. Max (GN Friday MAg-133) *
Hd: Winter by (Max-Logo)
Copy: Our new winter collection is now in store. Enjoy, pay less and feel good.
Childrenswear-Ladieswear-Menswear-Footwear-Household-Accessories
Baseline: Look good. Feel good.
* Look and feel is good, so is the idea. Lady's face has been heavily touched up, making it artificial and cut n' paste look.

7. Subaru (GN Friday MAg-pg139) *

Hd: Adventre in every turn.

Symmetrical AWD

This Ramadan feel the 'Spirit of Adventure' with Subaru. Buy a Subaru and a get a 'free airline ticket,' to a select set of destinations from around the world.

Enjoy the drive, relish teh adventure.

Baseline: Think. Feel. Drive.

* It's become too fun and childish. Hosewives and timekillers may have thought. felt and drove off with this ad.