25september2007tuesday

Eyes were on the clock at 06:14
News

Before things get out of hand (GN Editorial-Opinion Page -8)
It was undoubtedly a massive success. More than 180,000 immigrants living illegally in the UAE who took advantage of the three-month long government amnesty have left the country, hopefully for good. (To read the full story click on https://www.gulfnews.com/opinion/index.html )

Advertising - United Arab Emirates

There were three consecutive Nissan ads today

1. Nissan Altima (GN-FPg23) ***
HD: All-new Altima. Thrills at the touch of a button.
Copy: Push the button and move to a higher level, motivated by two next geeration engines, and feel the response of a groundbreaking Xtronic CVT transmission and a keyless push-button ignition with Intelligent Key. Now turn the wheel to feel your pulse accelerate. And enjoy vews that will take your breath away.
Baseline: SHIFT_convention
*** Nice visual. Good headline.

2. Nissan Xterra (GN Fpg-25) ***

HD: [dirt + H2O]+gravity = X

Copy: The new Nissan Xterra

Sometimes just getting out there is a sport itself. This in mind, we outfitted the all-new Nissan Xterra with a slew of hard-core off-road gear d class-leading 4x4 ground clearance. We also gave it a new 291-hp V6 4.0L engine - for those times when only sheer muscle will do.

Baseline: SHIFT_limits

*** Teriffic visual.. its about to rain heavily and again got to be wet and muddy... but who cares...?

The '2' of H2O has been misplaced.. Was that because of the gravity loss or 'shift' -as the baseline says; or merely a 'mistake' from the copy writer's part? That's the only X factor otherwise its a superb ad.

3. Nissan Qashqai (GN Fpg-27) *

HD: 100% urbanproof

Copy: Introducing the al-new Nissan Qashqai.

Copy: With a 2.0L, 142-hp, all-mode 4WD system and intelligent key, the new Qashqai is study and agile enough to play with whatever the city throws at you.

Baseline: SHIFT_attitude.

* I think this is to compete with Toyota RAV4. Visually not appealing much. Highly touched up car image, as if the metal has become plastic. Art direction not so great... forgot the dimension while placing the image on the wall.

4. Sahara Centre (GN HPg-18) **

HD: Ramadan Sahara Charity Auction

Copy: The money you spend is the money we give.

In the spirit of giving, Sahara Centre is hosting its first Charity Auction, where all the money raised will go towards helping the needy. Take part in the Auction from Sept. 13th to Oct. 20th ad bid on your favourite cars, electronics and handicrafts. The highest bid wins nd all proceeds go to charity. In addition, spend Dhs. 200 at any Sahara otlet ad enter the draw to win a Corvette Z06. So go shop, go play and give to those in need in this month of giving.

** Its for a good cause... so why this visual?

5. Deyaar (GN Fpg-35)**

Hd: A single centimetre makes a world of difference.

Copy: Perfection is in the details.

Fixing a peephole to a height that is accessible is one o many considerations we make when we desig our homes and offices. Because we define spaces with you in mind.

http://www.deyaar.ae/

Baseline: Defining space.

** Visual is of a lady looking through a peephole. A different idea-straight to the concept and it drag the attention,because of many reasons.

Outdoor

Location: Across Dubai, Mainly Jumeirah side.