06jan2008sunday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - International

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Art Director: Andreas Gesierich, / Jr. Art Director: Daniel Senitschnig / Copywriters: Eva Sommeregger, Florian Schwab
See how some creative heads reacted...
(a). Cannes-prospect. It comes just like that!
(b). Excellent lighting. Great idea if you run out of soap.
(c). The highlight looks little odd. Good one
(d). im the only one that thinks that a bubble bursts when you touch it? i get the feeling that this condoms are going to break if i use them. im sorry, but i cant like something that gives me a negative image of the product.



Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi / Art Directors: Samir Sojwal, Akshay Thakur / Copywriter: Yogesh Pradhan

See how some creative heads reacted...
(a) C'mon. It's from O&M. It can't be that bad. ;
(b) true, its not that bad. but you know..unfortunately sometimes we see certain ads and a big chunk of our judgement comes from when we find out what agency. Sometimes we see 'ok' ads but when it's from Saatchi or O&M then we go oh wow that must be really good. But anyway only sometimes, an idea is an idea but it does add credibility to find out what's the agency
(c) Have your say.... (Shajizone@gmail.com)

Advertising: United Arab Emirates

1. Mc Donald's (Khaleej Times Front page Q pg)*
Hd: What do you feel like having today?
Copy: Whatever you choose, McDonald's has something for everyone.
** Nice headline...and apt placing in the front page of the newspaper... first thing to be noticed in the morning.
2. Jumeirah Heights (KT Fpg7)*
HD: Copy: With three duplexes at The Clusters giving you double height ceiling and generous living space, you can take your lifestyle to new heights.
Copy: For information 04... Visit www.jumeirahheights.com
Baseline: Take your life to new heights.
* Visual is not appealing. may be lack of contrast to fit into the visual.

3 Falcon City-Campaign (KT Full Pages)**

3a. (pg-11)
HD: Falcon City- The World in a city
Copy:
Find your place in the world.
The residential villas of the Falcon City nestles comfortably on the Falcon's wings. The villas offer a unique lifestyle that begins when you choose a house design from distinguished themes inspired by the most beautiful places in the world.
Baseline: Invest in the city and gain the world.
3b. (pg-21)
HD: Falcon City- The World in a city
Copy: AEGEAN
Quaint Mediterranean Island appeal of Greece
Baseline: Invest in the city and gain the world.


3c. (pg-23)
HD: Falcon City- The World in a city
Copy: Santa fe
Rustic charm of new Mexico's sun-kissed plains
Baseline: Invest in the city and gain the world.

** hm....