10january2008Thursday

Eyes were on the clock at 06:43
R

Business

Advertising - United Arab Emirates
1. Nakheel - Dubai Premenade (KT Centsprd pg 16-17) ***
HD: Centre Yourself
Copy: From the visionary company that created The Palm and The World, now comes an incomparable vision of splendour and tranquility. Nakheel invites you to experience Dubai Prmenade, a magnificient exclusive urban waterfront community where exquisite residences, world-class amenities, uninterrupted water views on three sides and iconic landmarks come together to create a place of sublimeliving a place to be centred.
Dubai Promenade Amenities:
• Prime location i the most desirable district of New Dubai • The Icon Hotel, an architectural wonder and Dubai's newest landmark• Approximately 26,000 sqm of shopping with many fine dining choices • 70-berth marina • beautiful private beaches and pools • World-class spa and health club
*** Promenade logo is nice and also idealises the brand value of their architectural wonder, Icon Hotel. The visual treatment is nice-in lane with Nakheel's bluish corporate look.
Also there's an article in today's Khaleej Times Business section (given above).
2. Yateem Optician-Sihouette (KT Qpage-front) **
HD: No gravitation. Only. attraction.
Copy: Titan Minimal Art_Space Edition
The lightest eyewear
** Visual is OK... there's a small typo mistake due to the placement-full stop after 'Only' in the headline- one of the meteors in the galaxy.
3. Mashreq (Bank) (KT QPg-2) ***

Visual: Smile with an astrix
HD: * No annual fee. No fine print.
Copy: Get a Gold or Classic Credit Card from MAshreq today.
In this world of increasing costs Mashreq brings you another reason to smile. Continue to enjoy the same great benefits from the Gold and Classic Credit Cards now without an annual fee.
Apply now. SMS 'smile' to 4250, visit www.mashreqbank.com, call Mashreq on 04-217 4010 or walk in to any Mashreq branck.
Baseline: nil
***
4. British Airways (KT Half page-2) **
HD: from AED 2500-London in world traveller plus
from AED 1200 - London in world traveller
from AED 2200 - US in world traveller
Copy: For a limited time only, British Airways is offerng the most attractive prices to London and North America in both World Traveller and World Traveller Plus. And with a larger US network than any of our competition, we also offer the greatest choice of citites to fly to. Seats are limited so book today at ba.com, where our lowest prices are guaranteed.
British Ariways
Book now at ba.com or contact your travel agent.
*Terms and conditions. Tickest are not refundable. Offer cannot be combined with any other promotions or discounts. The prices listed are for a return World Traveller fare. Reservation change fee is GBP50. Other terms and condidiotns apply. Taxes, fees, charges and security surcharges apply and prices are subject to availability.
** (review will be posted soon)
5. Falcon City ( KT Fg)**
6.



Advertising - International

a.

b.

HD: We really wish you would stay a little longer.

Advertising Agency: Uncle Grey, Oslo, Denmark
Creative Director: Per Pedersen / Art Directors: Jesper Hansen, Jon Goltsche / Copywriters: Ulrik Juul, Kristian Eilertsen

Have your say: Mail your views to shajizone@gmail.com