29january2008Tuesday (eyes.... ON)

Eyes were on the clock at 06:02
Review will be posted soon...

Advertising - United Arab Emirates

1. Sharaf DG (KT Pg2 QPg) **

HD: Locate whatever your heart desires.

Copy: Introducing Garmin Nuvi 200 pink
GPS designed exclusively for ladies.
Introducing Garmin Nuvi 200. Pink and pretty, just for you. Locate
every destination with ease. Just snap it on your dashboard and go.
Or, carry it with a matching case easily in your handbag. You'll never
lose your way again. Arrive in style with Garmin Nuvi 200.

Baseline: Yes, your electronics destination.

2. Falcon (KT Pg19 Full Pg) *

HD: Find your place at Ireis 2008

Copy: Discover a world of wonders, leisure, business, cuisine,
entertainment and shopping… all within one city. Explore a world of
possibilities designed to last a lifetime. Falconcity offers the
height of urban living where your workplace could be only a few
minutes from your home could be a world famous landmark among many
other astonishing sights.

Baseline: The world in a city.

* After a short while, the campaign started again
3a. HSBC (KT Pg 31)
HD: Mr. Singh and his HSBC card found the ring his wife always wanted.
Copy: And what will you and your HSBC card find this DSF?
Global citizens can make the most of the Dubai Shopping Festival with
their HSBC cards. For instance, you can buy your favorite jewelery at
Damas and get 0% interest for upto 6 months. HSBC Credit Cards. Your
Global Passport.

Baseline: The world's local bank.
3b) HD: Jane and her HSBC card found a TV that makes her home movies look
like Hollywood Blockbusters.
3c).
HD: What will you and your HSBC card find this DSF?
Copy: During the Dubai Shopping Festival, HSBC offers the following
interest free re payment deals that you can take advantage of with
your HSBC card.
signing
4. KM Trading (KT Pg25 Full Pg) *
HD: Shopping feast at all our outlets!
Copy: … all that you need…it's truly a feast.
Baseline: Symbol of confidence.

* Very poor


6. Samsung (details will be posted soon)

Advertising - International portfolio


Advertising Agency: TBWA\RAAD, Dubai, UAE
Published: December 2007

How some creative heads reacted...
(a). Would take a while to figure out its "pause" cause it looks like so many other things, without the headline.

(b). love the idea.
think it would have been stronger if there was a way of showing the pack without the usual bottom right hand corner shot.
could it have been shot in a way so it was all in one, a slight angle? i dont know... thats the only thing that weakens it for me though.

(c). Cool. Just for the visual, I think the fingers didn't need to go that deep. Good ad, love the idea.

(d). A little forced, who dips their fingers into a can like that? My guess is only the Art Director...
--
brandon

(e). without the word "pause", the general public would never get this.

(f) the nivea ad - superb in its simplicity. talking to right target audience and making no frowns about it [literally]

Have your say... mail to shajizone@gmail.com