1/27/2008

26january2008Saturday (eyes.... ON)

Eyes were on the clock at 06:15
Details will be pasted soon...

Advertising - United Arab Emirates

HD: Except for the invisible stealth-mode feature, it's got everything else.
HD: Except for the auto dog walking feature, it's got everything else.
HD: Except for the hovercraft deployment feature, it's got everything else.

Nissan Pathfinder
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar / Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta / Copywriters: Sandeep Fernandes, Sakib Afridi / Photographer: Kundan Raut
Published: January 2008

See how some creative heads reacted...

a). I like these.
. So for the invisibility I better get the Aston Martin Vanquish right?
2a) Unlike the hovercraft pathfinder ad, this (dog ad above) one is quite humorous. The same comment: targeted to traveler who wants everything but impossible.
2b). Dude. Bad idea!! Tie your dog to your car?! That's almost animal abuse. Not something you would want to run publicly. People would actually try that! Noooooo. Please. :( Nice at trying 'the other features', but I'm sure there are others you can pull out of your hat.
3a). good. it reminds me back to future
3b). As if there's only one way to work around a product? Such a lame and narrow-minded comment... The fact they deny having this feature makes this ad way better than the mentioned H3 tv ads... they show you something as if it's possible which off course isn't...
3c). good idea, but may be more effective if you add some exhausting effect.


No comments: