14january2008Monday

Eyes were on the clock at 06:02


News



Advertising - United Arab Emirates




1. Noor Islamic Bank (Khaleej Times Fpg-2)**

HD: The dawn of a new day beyond limits in every way.

Copy: Every dream begins with one wish... but sometimes, it is that first step that's most difficult to take. At Noor Islamic Bank, we provide you with a starting point to a world of infinite possibilities; a launch pad to reach your goals, no matter how big or how ambitious. With Noor Islamic Bank, you'll make the perfect start to a fulfilling journey. For details, call 800-NOOR (800 6667) today.

** Yesterday we saw a man horse riding towards the horizone... And today, swimming. Simple. No brain storming needed to conceive the idea.



2. Victory Heights - Campaign/ad2 (KT Fpg-9) **

HD: Live

Copy: Life finds balance at Victory Heights.

Embodying the engergy of sport, the soothing suroundings of nature, the pursuit of a healthy mind and body, and the creation of moments to remember, Victory Heights is all about the wellbeing of you and your family.
(Feature - pls refer the 1st ad of the same campaign, posted last week)

** 2nd ad of the campaign. Nice treatment...more like a duotone.



3. ADCB (KT HPg-27) *

HD: Going back to Genie Land

Copy: Million Dollar Dreams 3

Sign-up for ADCB Million Dollar Dreams 3. Give the Genies a run for their money.
Nothing gets better than ADCB Millon Dollar Dreams 3 - a unique one year deposit gives 1 in 5,000 customers a chance of becoming a Dollar Millionaire!
•Deposit AED 30,000 of US$ 10,000 gives you an additional entry into the draw
• Every additional deposti in multiples of AED 30,000 or US$ 10,000 gives you an additional entry into the draw
• You also receive a guaranteed return of 2% p.a. on your deposit of maturity.

Hurry! After all, your best chance of making Million Dollar Dreams come true lies with ADCB. Not the Genies.

* ADCB ads always go for difference which personally I feel, creates lack of synergy or direction and justice to the brand value.



4. Masdar - Abu Dhabi Future Energy Company (KT Business Half pg-37) ***

HD: Today's Source for Tomorrow's Energy.

Copy: Dedicated to the evolution of alternative energy and sustainable development, Masdar is proud to host the World Future Energy Summit. By taking action to solve the global demands for energy, Masdar is helping to drive the economic growth of Abu Dhabi and to provide clean alternative sources of energy for future generations.

For more information on Masdar go to www.masdaruae.com or visit stand no. 350
at the Abu Dhabi National Exhibition Centre, between 21-23 January 2008.

*** Awesome it is.. very corporate... thought provoking.

Advertising - International

Headline: Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss / Copywriter: Thomas Niederdorfer / Illustrator: Eva Jordan / Photographer: Vienna Paint / Wood Carving: Toni Baur
Published: December 2007

See how some creative heads reacted....

1. As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.
--One day there will be a marvelous signature here. For the moment there is this.

2. great visual. but i think the logo on the top right is looking very odd.
your work is your identity.

3. The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

4. Killer!

5. Have your say..... shajizone@gmail.com