13january2008Sunday

Eyes were on the clock at 06:02


Advertising - United Arab Emirates


1. RAK Bank (KT Pg1 qr pg ad) **

HD: 0% interest

Copy: the sweetest credit card offer.

Introducing 0% interest for the first three months with your new RAK Bank Credit Card.

Now enjoy shopping with no interest for the first three months on your RAK Bank Credit Card.

Apply for your new RAK Bank Credit Card and enjoy all these standard benefits.





2. Noor Islamic Bank - Campaign-ad3 (KT Pg 2 Full Pg) **

HD: The dawn of a new day, beyond limits in every way.

Copy: Every plan starts with one thought…but sometimes, it is that first step that’s most difficult to take. At Noor Islamic Bank, we provide you with a starting point to a world of infinite possibilities; a launch pad to reach your goals, no matter how big or how ambitious. With Noor Islamic Bank, you’ll make the perfect start to a fulfilling journey. For details, call… today.

Baseline: Be unlimited




3. Dubai First Master Card (KT Pg5 Half Pg) **

HD: Travel-miles can leave town forever.

Copy: Get up to 4% cashback instead of impractical benefits

Tired of travel- miles that take forever to add up and leave you waiting endlessly for a seat? Discover Dubai First Master Card, the card that gives you maximum cashback. It also comes with the latest PayPass technology which means a simple tap of the card is all you need for quick and convenient transactions. Forget impractical benefits, get Dubai First Master Card. Minimum fuss, Maximum Cashback.

Baseline: You’re always first.



4. Barclays (KT Pg9 Full-page) *

HD: Staying ahead of the game for over 134 years

Copy: Ladies and gentlemen. Welcome to another exciting first from Barclays, the Bank that has been re-inventing banking for over 134 years. As Title Sponsors of the Barclays Dubai Tennis Championships- a World Class Tournament, owned and organized by Dubai Duty Free- we invite you to reserve your seats for the non-stop action with all your favourite International tennis stars, from 25th February to 8th March 2008. For more information on the Bank that never stops innovating, call 800 Barclays. Or log on to www.barclays.ae For tournament information log on to www.tennischampionships.com

Baseline: Banking reinvented





5.Indigo Properties - Campaign-Ad4 (KT Pg15 Full Pg) *

HD: excellence, by nature

Copy: excellence, b indigo

At Indigo Properties, excellence isn’t just another word.

It is the credo that has made us in a very short span of time, one of the fastest growing real estate development companies in Dubai today.

Be it excellence in architecture, excellence in our interiors and our finishing, excellence in our exteriors and our designs, or even excellence in our customer relationships, Indigo today has come to be synonymous with absolutely the very best, and then some more.

The pursuit of excellence has come home.

Baseline: developing excellence

Advertising - International


Advertising School: School of Visual Arts, New York, USA
Creative Director: Jeffrey Metzner / Art Director / Copywriter: Raisa Ivannikova / Photographer: Kevin Honegger, Raisa Ivannikova / Published: Spring 2007

See how some creative heads reacted...
1. Cool thought but if I saw just the cover, I wouldn't get it. Unless it said "Place hands here" or some kind of directions on the inside cover. Too many cooks in the kitchen....
2. fresh idea.
cool.
your work is your identity.
3. The idea is kinda cool but makes for a boring cover
Good is the enemy of great.
4. timeout is a mag that gives you info on the
entertainment, hotels/restaurants and a lot
more about a particular city.
fresh work
5. Have your say.... (Mail to shajizone@gmail.com)