1/12/2008

12january2008Saturday

Eyes were on the clock at 06:15


Advertising - United Arab Emirates
Today both ads chosen were of riders

1. Noor Islamic Bank (KT Fpg-5)**
HD: The dawn of a new day, beyond limits in every way.
Copy: Every journey begins with one step... but sometimes, it si that first step that;s most difficult to take. At Noor Islamic Bank, we provide you with a starting point to a world of infiite possibilities; a launch pad to reach your goals, no matter how big or how ambitious. With Noor Islamic Bank, you'll make the perfect start to a fulfilling journey. For detals, call 88-NOOR (800 6667) TODAY.
Baseline: Be unlimited.
** Nice... the only thing is that the bluish tone given to the horse and man which symbolises the host and the customer respectively, though it goes very well with the headline, visually gives an odd look.

2. Omega (KT Back page-24)*
HD: Endurance Races' Choice
Copy: Available at Omega boutiques (Burjuman Centre, Deira City Centre, Sahara Centre, Wafi( and at select Rivoli Sotres. Toll Free: 800-RIVOLI
* Visual is not an outstanding one. Seen many a times.

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