11january2008Friday

Eyes were on the clock at 07:10


Art

Section: Art Attack / Headline: Painter par excellence / Wrier: Suchitra Steven Samuel
Khaleej Times Weekend, Pg40
Details soon..
Business
Advertising - United Arab Emirates
1. Toyota-Alfuttaim Motors (Public Awareness campaign-3) ***
HD: Give your car a healthy heartbeat.
Copy: Presenting Periodic Service Maintenance Contracts. Regular check-ups for your car.
Baseline: We care, and it shows.
*** brilliantly executed...
2. Etisalat (KT Weekend Magazine Pg.11) **
HD: Some messages are better heard than read.
Copy: Express your feelings with voice SMS service.
Send your greetings to your family and friends in your own voice! Record your voice message of upto 30 seconds and sent it to any Etisalat mobile in the UAE. A notification SMS will be sent to the person receiving your voice sms requesting him to listen to the voice message. No subscription or rental apply.
** Nice headline... and a visual that gives the affection of a whisper.


3. Homes R us (KT Weekend Backpage) *
HD: One of our descerning merchandisers. We call them homemakers.
Copy: At homes r US we see beauty, quality and value through the uncomromising eyes of our customer. Inspiring us to showcase only the finest in furniture and home decor. So when it comes to creating a home that reflects your inner self, make Homes r Us your partner. It's a relationship that's at the heart of homemaking.
Baseline: Think home Think Homes r Us.
* Nice thought...badly executed