07january2008Monday

Eyes were on the clock at 06:02
Details will be posted soon...

Advertising - United Arab Emirates

1. Barclay Card (Khaleej Times Front page, 25x4) **
HD: You rang sir?
Copy: Choose Barclay card platinum and choose the Barclays Butler.
When you choose Barclay card Platinum, you open your door to truly premium services such as your own personal butler, a valid to park your car, exclusive offers at leading spas in the UAE, complimentary flights and movies. If you happend to enjoy all these(and more) on a weekend, you'll be glad to know that you will be earning double Barclay card reward points. Its easy to see why Barclay card platinum compliments your truly exclusive lifestyle.
Baseline: Banking reinvented.

** Very upmarket. Quite a pretty repetition of the brand in the body copy makes it unnatural, seems wanted to insert the brand name imposingly .

2. Victory Heights (KT Fpg-2)**
Hd: Live memories.
Copy: life finds balance at Victory Heights.
Embodying the energy of sport, the soothing surroundings of nature, the pursuit of a healthy mind and body, and the creation of moments to remember, Victory Heights is all about the wellbeing of you and your family.
Baseline: Where life finds balance.
** Nice visual but hard to make out, its almost gone in the reproduction.

3.Lexus ( Khaleej Times pg6 half page) **
HD: Experience an exceptional new dimension in luxury sports sedan.
Copy: The new Lexus IS300. A luxury sports sedan that embodies L- Finesse design: simplicity, purity and intriguing elegance. Combined with new standards in luxury and driving performance that will excite your senses. Test drive the IS300 today and experience the difference.
Baseline: The Pursuit of Perfection.
** Good visual. Layout.

4.ADCB (KT pg9 full page) ***
HD: For once, all that glitters is gold.
Copy: With ADCB Gold Credit Card, privileges are worth its weight in real gold. No other gold credit card in town can quite match the privileges of ADCB Gold Credit Card. While giving you superior purchasing power, it also rewards you with benefits that truly shine. After all, it is here to set the real gold standard.
ADCB Gold Credit Card privilges also include 24- hour Roadside Assistance, Personal Travel Assistance, Credit Card Loan, Travel Insurance and lots more!
In addition, get rewarded with ADCB Touchpoints! Its promise is simple.The more ADCB Products and Services you use, the more rewards you get. Earn one Touchpoint for every AED1 spenton your ADCB Gold Credit Card.

*** Despite cracking a very good concept and imagery, the creative fails to make the readers interenalise the features.. Its gone unnoticed, as its a blindspot print on the gold bars. 5. Noor Islamic Bank (KT Doublespread 16-17)***
HD: Launching a whole new world of Islamic banking. Shaped by you, for you.
Copy: Unearth a new idea in banking; a bank that removes "restrictions, eliminates 'condtions' and puts you in controls of your finances. Our products have been designed by your thoughts and opinions, resulting in a flexibility that enables you to mould them to suit your needs. With Noor Islamic Bank, its all about your choice, your likes, your prefererences. Experience a way of banking, you've always wished for but never experienced. Your way.
Baseline: Be unlimited.
Outdoor ( Sharjah King Faisal Street).

*** Nice.
6a.FALCON CITY (KT Pg15 Full page)
HD: Find your place in the world.
copy: The residential villas of Falcon City nestle comfortably on the falcon's wings. The villas offer a unique lifestyle that begins when you choose a design from distinguished themes inspired by the most beautiful places in the world.
ANDALUSA
Majestic splendour of Spain's picturesque hills.
Baseline: The World in a City.
6b.FALCON CITY (KT Page23 Full page)
HD: Find your place in the world.
copy: The residential villas of Falcon City nestle comfortably on the falcon's wings. The villas offer a unique lifestyle that begins when you choose a design from distinguished themes inspired by the most beautiful places in the world.
NEW WORLD
gracious, Classic American Beauty of NEW HAMPSHIRE
Baseline: The World in a City.