27january2008Sunday (eyes.... ON)

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Advertising - United Arab Emirates

1. Toshiba (KT,Fpg-29)**
Visual: Bomb squad with a laptop.
HD: Price. Epidemic>>>
Copy: Caution: Spending behaviour may be modified

toshiba Fever is sweeping the nation with a virulent strain o exceptional value and competitive pricing. Top technical experts predict the outbreak will soon spread to all major consumer electronic outlets which have already been put on 'maximum' alert. They've identified a AED100,000 grand prize draw and the chance to win the value of the purchased notebooks back as a major contributing factor to Toshiba Fever's potency. A spokesman confiremed the most affected groups are purchasers of Toshiba notebooks ad featured Tegza TVs.

For more information log on to the emergency website: www.toshibafever.com

Baseline: Leading innovation

Advertising - International

HD: You can't wash your soul without getting wet. Summer at Beach Park. Because we're made of water.

HD: You're 70% made of water. And some swim suit.
Summer at Beach Park. Because we're made of water.
HD: Have you ever noticed that the sound of running water is a good therapy?
Summer at Beach Park. Because we're made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007

See how some creative heads reacted...

1a) The visuals are badly done, or so awkward that they are not pleasant on the eye. The copy is very awkward and clumsy aswell. Lets not mistake technical mediocrity with good print advertising. Just because it's from Brazil doesn't automatically make it good.
1b). Looks like a lot of hard work on an average idea.

2a)The idea of the visual is cool, but the copy is not strong enough.
2b). The visual is great. But the idea is not that good.

3a). Yuck. Its bizarre...
3b). it's probably bad translation. that being said, it's still just a lot of fancy retouching.

Have your say... shajizone@gmail.com