02july2007Monday

Eyes were on the clock at 06:02


Advertising-Press

1. Etisalat (GN Double spread 46-47)**

HD: Wherever you go. we extend your reach

Copy: Mobile coverage across the UAE. No matter where you are in the UAE, with Etisalat's mobile coverage you're never far away.

** Reinforced... what about those scattered above, outside UAE?

2. Bafco (GN Qpg- 37)****

HD: Space saving office furniture and solutions

Copy: Make sure your next piece of ofice furniture is the perfect it. bafco.com

Baseline: The office furniture people

**** First I thought, huh! some abstract designs. forced me to read the headline...Then with a closer look, made out that it's of top shot of an office interior. Astonished again.. why they have released this ad in a quarter page where the imgery is very hard to comprehend the object with its size. Then realised... Had they released the same as a full page newspaper, This wouldn't have been made the reader a closer look... Cleverly handled creative and media.... thought provoking(if am not mistaken!)
3. The Onix (GN Gpg-56)***

HD: Put your office at the centre of the strategic neighbourhood.

*** The visual is of an office table, on which symbolic stuffs like Stone kept on some documents, surrounderend by a photoframe(Emirates Hills), Golf (Golf Club), Knowledge Village(diary), Media City (Newspaper), Mouse (Internet City), Aeroplane(Jebel Ali Airport).

It's a nice idea and execution is also fantastic. The only problem I found is that, The News paper which connotes Media City is over powering, might even give a feeling that it's a brand ad for 'The Sunday' News paper.