03july2007tuesday

Eyes were on the clock at 06:02


Issue:

1. Orkut.com 'being used for immoral activities'
Oooh.. noooo. There's a nice side which is more helpful for people who believes in true friendship. People who misuse good facilities should get severe punishement. Sure, Govt. can track them down thru such communities, where in they give contact numbers.
Media:

1. Surviving Digital Media (Gulf News Business Feature Pg 49)

Investors are seeing value in newspapers and particularly in the potential fo the content to be used acroos multiple platforms despite the industry being in a period of transition.

Recent deals reflects the kee interest of some investors to tap into the media's historic trasformation in a digital age of convergence between print, the internet, video, and television.

Excerpts: A year ago, the cover of The cover of the economist magazine asked " who killed the newspaper?" Hold the murder charges. Some people think the old gray sheets still have to be patient-very patient-until newspapers ind a way to beef up the bottom line in a rapidly changing media environment... The newspaper industry is definitely in a period of transisiotn, and its traditional forms is flat and shrinking.....Now there is a trend in our business wher he perosn steering the shop is a business-first mind versus a journalism-first mind.....

Advertising:

1. Two ads - Du and Abu Dhabi Duty Free

a. Abu Dhabi Duty Free (GN Front page solace)**

Hd: Win a Damac Luxury Apartment a Sport Car & Cash only with Abu Dhabi Free this summer

Copy: Shop, Spend and Win at Abu Dhabi Duty Free this summer and take away a DAMAC luxury apartmet at Oceanscape, Reem Island, Abu Dhabi, a BMW Z4 sports car and AED 100,000 in cash.

** Extensively Straight forward.

b) Du (GN BAck Pg-36) **

HD: 1 Message / Thank you / from each of your / 1,600 / employees / to each of our / 500,000 / customers / giving us / 800,000,000 / reasons to provide you with a better experience day after day.

(Obliques above represent line break)

Copy of signature board of all du employees who are commited to your service.

Base line: Du- add life to life

** Concept-ok, look- nice

2. Jeep (GN Hpg-57)***

HD: Choose your adventure

Copy: The new Jeep Patriot. With impressive features like traction control, Electronic Stability Program (ESP). and Freedom-drive active full-time 4-wheel drive with LOCK mode for superb traction in most conditions - the hardest part of any journey won't be the terrain. It'll be decising which direction you want to take off in. All of the adventurous possibilities, starting from 83,900. http://www.mideast.jeep.com/

*** Good thought blended with the season.... targeted the vacation people.

3. Toys 'R us (GN 40x6 pg45)**

HD: Get floored

Copy: A floor that moves to your footsteps.

A fantasy world beyond compare is taking shape. A futuristic world full of intrigue and surprise. Everything in this place is an experience like no other, like the interatctive floor that lights up to your footsteps. IT's The Centre of the Toy World, opening soon at Dubai Festival City. Be prepared

Baseline: The centre of the Toy World.

** Good concept.. Bad execution