7/16/2007

17july2007tuesday

Eyes were on the clock at 06:02

Today's repeates ads that have been reviewed before: Emirates Bank (8am-8pm), IDdesign(Bell), Chevrolet (Transform), Audi (Envision), Cappadocia (Post launch)FPg, Alto (Now in UAE),
Advertising-Press



1. Nissan Murano (GN HPg-6) **

HD: Be moved.

Copy: You see, you admire and you fall in love. The 2008 Nissan Murano

Baseline: SHIFT_design
** Literal track. Balanceed visual. Good perspective.


2. http://www.ubai.ae/ (Campaign 2nd Ad- GN HPg-16) **

HD: Pharmacy on Duty. Fatwa Enquiries. Issuance of Land Maps. Trade name Search. Court Session Schedule. Federal and local Laws. Trade License Fines.

Copy: No matter what Goverment service you are looking for in Dubai, you can find it at http://www.dubai.ae/, the official port of Dubai Goverment.

** We have reviewed the first ad wherein they showed cityscape. As has been said before, the headlines stand out.. objective succeeded!
3. National Bank of Abu Dhabi -Elite(GN HPg-39) *

HD: Some are born rich, some acquire riches, but only a few can be Elite.

Copy: Presenting the Elite Platinum Card for the Selected few.

At NBAD, we understand that you expect the best in life. That's why we offer the very best in credit cards. Elite latinum Visa Card. Designed to complemet and enhance your lifestyle, Elite Platinum is trusted wherever you go, with exceptional spending power like never before. So why wait, apply today to experience the exclusiveness of Elite Platinum Credit Card

* OK. The branding (Elite) is weak..almost lost.


4. Sun & Sand Sports (GN 40x6 Pg-50) **
Hd: Pwer Part Sale!
Copy: Win 2 Jeep Wranglers (2007) ad over Dhs 410,000 worth of gift vouchers.
An opportunity you just cannot resist! Spend Dhs 300at any of or outlets in Dubai until August 31st and get a chance to win* the stunning 2007 Jeep Wrangler. That's not all! You can also win gift vouchers* worth Dhs 410,000. So rush to Sun & Sand Sports and getready for the ride of you rlife!
* Bold look... just the look.

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