14july2007saturday

Eyes were on the clock at 06:02

News

Among the people: (GN Front page) ****

Shaikh Mohammed and other ministers with citizens and expatriates attendign Friday prayers at a mosque in Dhida. During the prayers, the Imam emphasised in his sermon the need for solidarity among members of society and caled for propagation of benevolence as teh ministry of the true Islamic soceity.

Lunch invitation with a difference: Hs highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, yesterday received and accepted a surprise invitation for lunch. The request came from Rashid Ahmad Al Naqbi, a UAE national from Dibba Al Hosn, while Shaikh Mohammad and his entourage were at a mosque. The Vice-President attended the lunch with other deligates, enjoyed the meal, thanked Al Naqbi for the invitation and ordered houses to be allocated at his personal expenses to the citizen's sons.

**** Great Leader.
Business

Business: ( GN Roundup-Pg38) **
Rollouts: Winners and losers - Companies believe a new product must be hyped to boost sales. (By ill Virgin)
It's coming soon, so you had better get in line. Ince they are here, they will be flying off the shelves and you do not want to mis out in getting one.
That's right, it's a new laudry detergent!
Hmm, not generating much buzz, all right, let's try this. It's all anyone's talking about, and you'll centainly want to be able to say you were one of the fist to have one. It's the latest new drink at Star-bucks!
By the way, Apple is coming out with a new hightech thingamagic. Oh, sure, now your are interested.
(It goes like this... now you know what it's about.. there's nothing new.. all just reminders... But facts that are being ignored. if you need the full story pls visit: http://www.gulfnews.com/)
Advertising:

1. Chevrolet - Captiva (GN HPg- 15) **

HD: The new Captiva. Takes you to a beter place

** Copy: 'Good news daily', Good news kiosk'.. bla bla.. actually takes the headline to the corner!It comes in focus, as a result... it makes your vehicle parked at its side. Sidelined. (As shown in the ad!)


2. Arwa Water (GN QPg-6) **

HD: 70% of our body is made up of water.

** 2nd ad of the campaign. first one came on , and we have reviewed that too. Instead of the hoarding in the first ad, here they used side banner for branding. But in this ad; executionwise, there's a contrast problem... the background could have been pumped to get the ice more crispy.
Outdoor

2. Concept outdoor **
Location: Burdubai, Opp. Mussalla Complex
HD:
** good one.