29july2007sunday

Eyes were on the clock at 06:02

1. HP (2nd ad of the campaign - GN HPg-37)**

HD: Your business ideas speak louder in colour

Copy: HP Colour LaserJet 3000 Series

Did you know that colour can actually help your business perform better? It's a fact. Your message is understood 70% faster when it's in colour. Sales jump by as much s 80% when you use colour. That's why investing in HP jump by as much as 80% when you use colour. That's why investing in HP coloour makes so much sense. It's the fastest way to gt your business into the big leasgue. To start benefiting immediately, cll your HP reseller today.

** nice.

2. Tameer-Siver Tower (GN Fpg-48)**HD: Turn to silver. Nothing reflecs your figures better.

Copy: Introducing Silver Tower at Business Bay

At distinctive edifice, crafted with silver aluminium and grey glass, ensuresnot ony stunning corporate office spaces but great returns on your investments. Silver Tower, standing tall at the waterfront exit of Busines Bay, has world-class amenitites at is, at the same time, bold enough to stand out from the rest.

31-storey, 260-office tower. 6 high-speed elevators. 4 leves of car part. Wrold-class leisure facilites with mini gold course. Fully equipped health club, retail and commercial outlets

Baseline: The art of builidng.

**Concept.. nice. Execution...simple.

3. BinSina Pharmacy (GN HPg-45)*

HD: BinSina Pharmacy is Awarded te Best Service Performance Outet in The Pharmacy Category.

Copy: BinSina Pharmacy was the first pharmacy in the UAE to obtain Dubai Service Excellence Scheme memebership 3 years ago.

This year, our pharmacies have been recognised a providing he best customer service in the pharmacy category of all the pharmacies in te UAE.

We take this opportunity to thank our customers for their valued support and a big thank you to the Economic Department, Dubai Govermetn for their extensive effor tot help and encourage retailers to achiev world class performance.

* BinSina has recently changed their coroporate identity. This ad, as an informative, gives the attention.