27july2007friday

Eyes were on the clock at 07:45

Advertising:

1. Ski Dubai (GN Friday Mag - 70) *

HD: Sign up for cool school.

Copy: It's that time of the year again. School's out and the sun's up. What better way to beat the heat than at Ski Dubai? Take pat in a Ski Dubai Summer Camp and learn how to ski or snowboard. There are options of 5 week courses and 5 day courses for kids and 3 day courses for adults. For something extra special, have a look at our Premium Summer Camps inclusing luch and personalised attention. MAke this the coolest summer ever!

Baseline: an unforgettable snow experience.

* Attention value is very weak, and visual-beyond comprehension.

Outdoor: (Van)

1. Etisalat Van ***

HD:
1. This Bus stops our mobile coverage doesn't. (Side)
2. Wherever this bus goes. So does our coverage. (Back)

*** It's the nice extension of their on going campaign, and has been cleverly executed.
1. On the side the headline says "This Bus stops. Our mobile coverage doesn't." The viewer gets this message when he is beside the van.. that means his view is static, whether he and the vehicle run together side by side, or in a traffic jam.
2. At the back.. the viewer is following the bus. So "Wherever this bus goes. So does our coverage." does make the real sense...
Fantastic.