05july2007thursday

Eyes were on the clock at 06:02


Advertising:

1. Emaar (GN FPg-55)***

HD: The day man landed on the moon. The day you saw Halley's Comet. Some days come once in a lifetime.

Copy: Count on the 7th of July to open up a world of possibilites. It brings you seven great opportuties to own the home of your dreams, with early move in dates, attractive prices and finance options. If ony days like these came more often. http://www.emaar.com/

*** Good thought.
2. United Bank-UBL (GN Qpg-22)****

HD: With you, when you need more

Copy: Set your mind free with UBL Credit Cards. Toll Free: 800-UBL

Baseline: Where you come first

**** Fabulous.. It makes you feel that everything that you need is handy and affordable to you, with UBL Credit card.. LCD TV is holding with ease, connotes it is as simple rather, weightless as holding a credit card. Frame composition could have been done in a better way, though they have tried to get the TV in the same perspective of the wall.

3. PRADA - LG (GN Gpg-3)***

Copy: Available exclusively through Axiom- - http://www.axiomtelecom.co/

*** The visual says it all...awesome it is. Her expression... as if she is thinking-who's the most privileged in her contact list, to call first with her new, prestigeous PRADA phone. Damn good concept... Excellent Photogrphy.. (Markus Clinko?)

4. RTA (Teaser Ad, GN HPg-40)***

HD: High raning delegation arrives to investigate the Iceberg Phenominon!

The Eight wonder of the world in Dubai Creak.

*** This is the second insertion of the same ad. The first insertion was two weeks back. It seems they are talking about the floating bridge that is going to come at Dubai Creek.

5. Toys R' US (GN Double spread 18-19)*

HD: A warm welcome from the world's biggest family.

Copy: The centre of the Toy World is now open at Dubai Festival City.

Take a leap forward in time. Step into a fururistic world, full of fantasy and surprise. See your avourite toys and action heroes come to life. Put the best to test at the dedicated Gaming Zone. Treat your senses to a festival of sights, sounds and entertainment. All that you could only imagine, is now or real at the new Toys R Us flagship store, Now open at Dubai Festival City. Come celebrate.

.The biggest collection of toys and baby products . Across two floors . Space age theme . A floor that moves to your footsteps . Over 40 LCD display screens . Special Gaming Zone with a dedicated Video Wall . A wadi race track . Digital photo-booth . Special Babies "R" Us section . Baby regisry and Bithday registry services . Geoffrey's Birthday Club and more...

Baseline: The centre of the Toy World. Dubai Festival City

* Good concept.. Execution.... just above average.