Advertising:
1. Burj Al Alam (GN Back Page)**
HD: The World's Corporate District
Copy: For those who defy the laws of gravity
For those who take soaring success in their strides. For those who have ascended the corporate ladder. For those who subscribe to the height of indulgence.
Baseline: The world tower.
** Nice visual. Early morning. its dawn. and the building concept is like a blooming flower atop.
2. ABN Amro Bank ( GN 40x6 Pg-29)*
HD: I enjoy Ronaldo's skills. Respect Tiger's teanacity. But I only worship Sachin.
I'm Indian. I'm passionate.
A tribute to the Global Indian. Coming july 10th.
Baseline: Making more possible.
* This is the third consecutive teaser ad. But..
3. Cappadocia (post Launch ad) *
To see the old campaign (HD: As distinct you are) go to the date 19th June 2007.
HD: Presenting Cappadocia. Where every home is unique.
Copy: Unique triplex penthouse lofts with pool. Studios with private garden & basement parking. Pay AED 5,000 to book your home. Studios, 1 & 2 bedroom apartments & apartments & duplex units
* Launch campaign was nice.. this ad is just like a memory-hook. nothing beyond.
4. Onyx (GN 43-44)**
Hd: The Onyx. It can prominently place your company in Dubai.
Copy: Ever wondered what makes your business stand out from the rst? It's neither the gigantic edifice, nore the futuristic amenities. It's the location. Located next to the Emaar Business Park. The Onix comprises of three magnificent buildings, where the commercial uildings face the Emirates Golf Course and The Palms, while the hotel has a city view. A workplace that is close to your clients, not so far from your home, yet in the heart of Dubai's business distric, on Sheikh Zayed Road. It's a place tha tprovides the right balance in life to work and to enjoy.
Shift to The Onyx and give your business a new meaing.
Baseline: The Centre of Businesss
** CAmpaign thought was nice.. but balance and gravity, not as per proposition.
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