15july2007sunday

Eyes were on the clock at 07:15


Business

1. Indians buying god as an office fashion

(detials later)

Advertising:

2. The One that got away (Review by Adam Grundy- Communicate Magazine, Issue Jul-aug, Pg-50)**

Campaign fails to show brands's value despite flaunting brand values.. There's nothing "brave about buying a pillow. Even if you have to fight for it.

** We have reviewed all the ads in this blog.. still I admire the copywriter who has performed extremely well...Pillow is just an element for communication... and its the bottom part of your needs.. just to connote all the simple yet ignored things in life.. and how beautifully they are being reminded and displayed. Be there once.. you will get to know.

1. Nissan Summer Promotion-(Campaign-3rd Ad)Pathfinder (GN Hpg-19) **
HD: This summer Buy a Nissan and travel the world
Body: Get a 2007 Pathinder starting from Dhs.1900 with zero down payment.
Besides low monthly installments and REE travel vouchers up to Dhs. 5000, you also get a chance to win a holiday package to France, Malasia, Jordan, Seycheles or Australia! Rush to your newarest Arabian Automobiles showroom an dget ready for the holiday of a lifetime.
** In the first and second ad of this campaign, there was Giraffe and Bear respectively, in the vehicle... third animal is missing!

2. Etihad Airways (Communicate Magazine, Issue Jul-aug, Pg-55) **

HD: We're taking of to Johannesburg 7 times a week.

Copy: South Africa daily.

Now you can heed teh call of the wild any day you like. From 1 August Etihad are flying non-stop to Johanesburg 7 days a week. Ad there's no more comfortable way to fly. Stretch out in our spacious new seats, same the finest cuisine in teh sky, and choose from over 350 hours of video on demand. Then lie back, close your eyes and dream of African skies

Fly Etihad from Abu Dhabi. The most convenient gateway to the rest of the world - just 45 minutes from New Dubai.

http://www.etihadairways.com/

*** Good ad. But why "...just 45 miutes from New Dubai." ? Have they they targeted Dubai residents?

3. Teaser (GN-HPg-47) *

HD: Reinventing the Power of Balance

Copy: And unveiling a new corporate headquarters shortly.

* I didn't get this ad.. really teasing!