Advertising: Press
1. Hitachi (Q Pg-42)***
HD: Capture special memories at special prices.
***Visual is of a handicam, in which the viewfinder has been fixed in a golden frame. Fantastic idea.
2. Panasonic Viera (GN Hpg-17)***
HD: Experience the world's largest 103" Plasma in Full High Definition
Copy: Call it the redefining moment fo rth evisual technology. Viera 103" Plama has been designed to display true-to-life high definition visual quality. So whether it is enjoying a movie or enjoying a game, you've never seen anything like this before. Viera is also available in 65", 50" and 42" sizes. Thinking big? Think Plasma!
Baseline: Ideas for life.
***Good visual.. the nice part it is the expression of the house owner, who is standing right next to the TV.
3. Switch (GN Qpg-18)**
HD: Switch to rocking moments
** The ad stands apart with it colour. But the Attention value is not at all supported by motivation value.
4. Audi (GN Hpg-18)**
HD: Discover the perfect blend of style and practiacality
Copy: Smoothly combining sporty practicality with eye-catching style, the versatile Audi A3 is a sleek city performer that easly doubles as an open road adventurer. What's more, it now comes with a special offer of free insurance
** The shadow of the cars are not in line with the lighting.
5. Al Rostamani International Exchange (GN Hpg-19)**
HD: Quick Remittances
Copy: 15 convenient locations . Unbeatable rates . Over 27 years expertise . Instant moneyy transfers. Multi-curency funds transfer to over 100 countreis . Demand drafts in over 40 countries . Buying and selling of foreig currouncies . Sales and enchasment of travellers cheques . Cash advances against credit cards.
** Idea is nice.. execution could have been better.
6. Unitech (GNFpg-26)*
HD: Initech, India's largest real estate developer opens its office in Dubai.
Copy: While bringing India closer to your heart, Unitech announces the opeining of its new corporate officein Dubai. Ever since its inception in 1973, Unitech has turned countless barren spaces into world class quality landmarks. Unparalleled town planning techniques, construction engineering skills, and architectural design concepts. Unitech has all the expertise to provide you with out-of-the world luxuries. To know more visit our office today. http://www.unitechgroup.com/
* It gives a religious connotation.. and is not good, in terms of commercial taking that as commercial objectives. India is a secular country.. Unitech, India's largest developer- as waht they claim, should not have used this kind of imageries.
7. ABN AMRO (FPG-34)**
HD: Who else offers you a choice of over 5,000 baskets to put your eggs in?
** Idea is nice.. but the execution is very bad.. perspective is wrong.. and they just repeated the basket.
8. HSBC (40x6 pg44)** Second ad of the campaign
HD: Big ambition to grow?
Copy: Achieve your growth ambitions with HSBC. Through a network of over 2 million smal and medium busines customers worldwide, we hav the expertise and knowldge to understand you rbusiness and fulful your specific needs. Our dedicated business Banking Unit can provide customised inancial solutions to suppot your business. ANd our expert advisors have the banking know-how to help your compay fulfil its true potential
HSBC Business Baning - powring your growth.
** nice thought.
Advertising Outdoor: Sony Bravia 2 mupies
1. Bravia and Playstaion3-Perfect Partners
Location: Opp. Al Tawoon Mall, Sharjah
2. Bravia - Checkmate
Location: Al Wasl Road, near spinneys, Dubai.
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