23july2007mon

Eyes were on the clock at 06:02


Business:

1. Gulf TV advertising rates highest in Arab world (GN Pg-32) @ mistake
The peak terrestrial TV ad rate in teh Gulf falls between 9 and 10pm and is offered to advertisers at an average of $1,536. This is close to the Levant's peak rate between 8 and (@ 'and' has repeated here) 9pm offered at $1,533 - Arab Advisors Group report.
Dubai: Terrestrial television advertising rates in teh Gulf are highest compared to those in teh Levant and North Africa regions, according to the Arab Advisors Group's latest report... The Arab Advisors Group calculates the average rates for each region using each country's local average rates for a whole day.
Art:
1. Rain Dance (GN Tabloid Pg-24) ***

An artist performs as images are displayed on a water screen at Plazza del Popolo during a light show in downtown Rome
*** Hydrogen bonding. Water. awesome it is.

Advertising:

1. 1. Al Fara's Properties (GN HPg-7)*
HD: No missing links
Copy: Developers from an integrated construciton group.
From design to final hand over, we've got dedicated people in the group companies who ensure that the whole process of develpment adheres to the highest standards of excellence with timely deliveries. Making sure it's built just the way you want.
Baseline: Building since 1980.
*Idea is good.. Execution-below average

2. 2. RAK Bank (GN 40x6 Pg-15)***
HD: It's a stampede to better service
Copy: Everyone's coming to RAKBANK . Simply better service. Simply better value. Simply better people. Simply better banking. It's no wonder we are ranked the best bank in the UAE for customer service by ethos Internaional. http://www.rakbank.ae/*** Good ad. Attention value is more. Simple execution.

3. Memon Investments LLC(GN FPg-2)*
HD: Achieving new heights and moving ahead. Here's proof!
Copy: With over 28 years of concrete experience, a global presence in over 90 countries and well-over 30,000 satisfied customers worldwide, we have established an enviable reputation for Quality and Service.
At Memon, we are proud to be certified b IMS to the ISO 9001:2000 Internaional Quality Standard. WE thank all our employees, partners and well-wishers for reposing their confidence in us and being our driving force in our pursuit of excellence.
Baseline: Redefining Development.
* Visual good.. in terms of minute aspects like the reflection on the golden bar on the red-carpet have been taken care.

4. ABN-AMRO Bank (GN HPg-32)*
HD: Get ready for a great Travel Adventure Reward yourself with free holidays
Copy: Get ready for a great travel Adventure. Start a rewarding relationship with Van Gogh Preerred Banking today and get free ticket vouchers to exciting holiday destinations around the world!
Base line: Making more possible.

* No colour harmony.. more towards its competitor, Mashreqbank.

5. The Onyx (GN FPg-42)**

HD THe Onyx. A twofold view. A threefold opportunity

Copy: Views s magificent as the investment opportunities in our three towers.

Located next to the Emaar Business Park, The Onyx is the irst freehold office porperty on sheikh Zayed Road. This unique investment opportunity consistes of three magnificent buildings: two commercial uildings with breathtaking views of the Emirates Golf Course and Then Palms, and one hotel which has a dynamic view of the cityscape. Whichever view you invest in, you're looking at very pretty investment picture.

Baseline: The Centre of Business.

www.onyx-ae.com

** I liked the headline... it sounds the ascending order - The ON-yx. a TWO-fold view. THREE-fold opporutnity