6/05/2007

05june2007tuesday

Eyes were on the clock at 06:02

Advertising:



1. Dubai Summer Suprise2007 (GN FPg) ***

HD: Our sponsors bring you miles of smiles in Dubai.

Copy: Dubai Summer surprises 2007 and its sponsors wish you a fun-filled summer. Join us for DSS' 10th year celebrations this June 21 to August 31. Now for the first time ever, al ten surprises will run together for the entire 72 days. So both kids and adults can take advantage of even bigger, more exciting and entertaining events, summer sales, promotions and great winnings! With all this adn more, DSS 2007 promises to be even more exciting and the most spectacular event of the summer.

*** visually 'refreshing' ad.


2. SAAB 97x(GN 10x8)**

HD: For 3,228 AED/Month*

You can fly high with down to earth prices

Copy: At such down toearth prices, the Saab 97x has never been so afordable. And at no extra cost, you can enjoy a 4-year manuacturer's warranty. 24/7 roadside assistance across the Middle East, 2 years'/40,000 km free service and free comprehensive insurance for the first year. But that's not all. With a buy bck gurantee from Gargash, you can now own a new Sab every two years! All the more reason to fly high with Saab.

*** The speciality of this ad is nothing but its position..the First 10x8 ad that I have ever seen above the fold.


3. DEC (Third wrap in a row) *

* When it comes to third, seems it's lost its direction.. There was no synergy.



4. Chevrolet (GN PG)*

Transform your ride

Copy: Upgrade your car to any new chevrolet, and receive up to AED 8,000.

* Chevrolet has taken a movie Transformers and they are tagging that along.

Outdoor Advertising:

1. Puregold

Location: Dubai, Al Wasl Road.

2. Mega Mall

Location: Al Khan Over-bridge, Sharjah
3. BurgerKing Hammour Royale (Mupi)****

Location: Al Quisais, towards Airport Tunnel.

The visual is of a Burger underwater with effervessence as if it's fish.

**** Nice typography and graphics and simple communication at its best.

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